Discover Innovative Business Strategies
On July 16, 2026, a pivotal seminar titled
"Uncovering Business Opportunities with Trade-On Concepts" will be conducted by Professor Hideo Yamada, a distinguished professor emeritus of Waseda University. This event promises valuable insights into how businesses can navigate dualities commonly encountered in the corporate world.
Event Details
- - Date: July 16, 2026
- - Time: 4 PM to 6 PM (JST)
- - Location: SSK Seminar Room, 4F, Zaimax Nishi-Shinbashi Building, 2-6-2 Nishi-Shinbashi, Minato, Tokyo
- - Format: On-site attendance or live streaming via Zoom Webinar
- - Archived Viewing: Available for two weeks post-event for flexible viewing
Why Attend?
Many companies confront essential trade-offs such as quality versus cost, inventory levels versus service levels, and standardization versus differentiation. Traditionally, organizations have approached these challenges by either striving for balance or prioritizing one over the other. Unfortunately, such strategies often fail to provide fundamental solutions.
In contrast, Professor Yamada will introduce a third approach that focuses on transforming these trade-offs into dual wins, known as
"Trade-On". Drawing on over 50 case studies from Japanese enterprises, he aims to elucidate how businesses can uncover opportunities previously thought unattainable.
Seminar Content Overview
1.
Understanding Trade-Offs: What they are and their impact on businesses.
2.
The Trade-Off Dynamics Between Customers and Companies: Identifying where conflicts arise.
3.
Internal Trade-Offs Within Organizations: Analyzing conflicts that exist internally among departments.
4.
Customer-Centric Trade-Offs: Understanding customer decision-making processes.
5.
Transforming Trade-Offs into Trade-Ons: Strategies to enhance capabilities, including:
- (1) Adjusting expectations
- (2) Leveraging customer input
- (3) Redesigning the value chain and supply chain
- (4) Simplifying processes
- (5) Scaling operations
6.
Exploration Steps for Implementation: Practical guidance for participants
7.
Q&A and Networking: An opportunity for attendees to exchange ideas and connect.
About SSK
Founded on December 6, 1996, the New Social System Research Institute (SSK) engages in providing high-level business seminars, conducting around 500 events annually. With a focus on delivering strategic insights, marketing updates, and technology trends, SSK aids businesses in navigating the complexities of modern markets.
The organization remains dedicated to its mission of being a strategic partner for clients by consistently delivering cutting-edge information and supporting their growth and success.
How to Register
For more details on registration and attendance, please visit the following link:
SSK Seminar Registration
For inquiries, contact SSK at:
Explore the potential of Trade-On strategies and discover how to turn age-old trade-offs into expansive new business opportunities at this must-attend seminar!