Supporting Shakotan Town through ANA Pocket
Starting from July 15, 2025, a special initiative called the "Hokkaido Shakotan Town Check-in Challenge" will be launched via the ANA Pocket app. This limited-time event aims to promote the scenic beauty and cultural attractions of Shakotan Town, in collaboration with Y's AP Co., Ltd., a company actively engaged in various regional activities such as accommodation, seafood sales, and agriculture. By integrating digital technology with real-life experiences, this program seeks to not only boost awareness of Shakotan and encourage visitor engagement but also help tackle the challenge of declining population in the area.
The Check-in Challenge will feature some of the most popular local spots, including the renowned "ALL INN BIKUNI" and "Mikuni Shrine." Participants can explore a total of nine designated sites in Shakotan using the check-in feature on the ANA Pocket app. With the aim of increasing the number of visitors and creating a sustainable relationship between them and the town, the challenge fosters a real sense of connection with this unique area of Hokkaido.
Exploring Shakotan: A Natural Haven and Culinary Delight
Shakotan is famous for its stunning coastlines, exceptional seafood, and rich cultural heritage. By completing check-ins at at least four of the nine specified locations, the first 300 participants will receive a 20% off coupon for any dish at "ALL INN BIKUNI." Additionally, visitors can look forward to exclusive gifts including grilled oysters and a 50% off discount for stays during the upcoming "Hashigo Sake" event in October. The event encourages travelers to enjoy local culinary delights and experience the serene nature of Shakotan, making it a destination full of unforgettable experiences.
The challenge runs from July 15 to August 14, 2025, with all participating locations—such as the Shakotan Tourist Association and picturesque landmarks like Cape Kamui Lighthouse—available for check-in throughout the day, allowing for flexibility for enthusiasts. For more detailed information about the event, participants can access maps and details directly via the ANA Pocket app.
Y's AP and Its Commitment to the Community
Y's AP, headquartered in Shakotan's Mikuni area, is dedicated to revitalizing local tourism and promoting the area's unique offerings. Their president, Yasumasa Jinnai, emphasizes the importance of adopting innovative approaches to combat the ongoing population decline. By merging tourism with local agriculture and leveraging modern technology, they aim to attract repeat visitors who contribute to both the local economy and community sustainability.
Through initiatives like ALL INN BIKUNI, which offers personalized lodging options for guests, Y's AP emphasizes immersing visitors in the natural beauty, gastronomy, and cultural experiences unique to Shakotan. They focus on promoting a collective approach to tourism that synergizes local businesses and offers engaging experiences.
Discovering the Benefits of ANA Pocket
ANA Pocket is a versatile mobile application that rewards users for every mode of travel, whether it be commuting, cycling, driving, using trains, or flying. Users earn points that can be redeemed for ANA miles, partner points, and exciting coupons. This program goes beyond just travel rewards; it merges community-focused initiatives with the goal of revitalizing local economies through sustainable tourism practices.
To learn more about ANA Pocket, download the app through the
App Store or Google Play and explore how it connects local experiences with points that count!
For those wishing to contribute to Shakotan, check out the
ANA Furusato Tax Donation program. With your help, we can make a difference in the community while experiencing the best of what Shakotan has to offer.