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Discover the New 'Made in Japan Traditional 2025 Collection' by Fender

Fender Music Co., based in Shibuya, Tokyo, is thrilled to announce the launch of an exclusive collection, the 'Made in Japan Traditional 2025 Collection', which will be available starting April 24, 2025. Celebrated for its high-quality craftsmanship, the Japanese-made series showcases Fender's rich legacy while integrating modern specifications and vibrant, eye-catching colors.

The 'Made in Japan Traditional' series has garnered serious acclaim from players worldwide since its debut in 2017. Its commitment to traditional style and sound, combined with the exquisite artistry unique to Japanese manufacturing, has led to a striking collection that appeals to a diverse range of musicians.

What’s New in the 2025 Collection?

The new collection includes 30 models featuring three types of new finishes:

1. Pearl Finish

• - Colors: Black Pearl / White Pearl

These models feature a dazzling body paint that blends either black or white with pearl, highlighted by luxurious gold hardware. Matching headstocks complement the sophisticated appearance.
Available Models: Telecaster, Stratocaster, Mustang, Jazzmaster, Jaguar, Jazz Bass, Precision Bass.

2. Competition Line

• - Colors: Black & 3-Color Sunburst / 3-Color Sunburst & Aged Natural

This design combines classic Fender aesthetics with a 60s-inspired Competition Line look. Featuring modern, subdued color schemes, these guitars showcase a unique yet elegant appearance.
Available Models: Telecaster, Stratocaster, Jazzmaster, Jaguar, Jazz Bass.

3. Stardust Finish

• - Colors: Stardust Pink / Stardust Blue

These models introduce a novel color expression, applying a special silver paper over the body, followed by a transparent burst finish in soft pastel shades. The result is a captivating look that’s both visually striking and unique.
Available Models: Telecaster, Stratocaster, Jazz Bass.

Product Details

• - Product Name: Made in Japan Traditional 2025 Collection
• - Release Date: April 24, 2025
• - Price: ¥154,000 - ¥165,000 (tax included)
• - Available At: Fender Flagship Tokyo, Fender's official online shop, and authorized retailers.
• - Product Page: Fender Official Website

Fender has planned a campaign featuring Reo Uchida from the band Kroi. Known for seamlessly blending various musical genres, Kroi has gained attention for their unique sound and dynamic performances. In this campaign, Uchida will showcase the '60s Stratocaster, Rosewood Fingerboard, Black Pearl, emphasizing the guitar's distinctive sound. This promotional video is set to be released on Fender's official YouTube channel today.

Additionally, an informative video featuring Mark Kendrick, the current Manufacturing Quality Director and former Master Builder at Fender Custom Shop, will also be launched. Kendrick will discuss the background of the 'Made in Japan Traditional' series and the distinct allure of the products manufactured in Japan.

Join the Quiz Campaign!

In celebration of this launch, Fender is excited to announce the 'Fender Made in Japan Traditional Quiz Campaign'. Running from May 1 to May 21, 2025, participants can answer three random quiz questions about the series for a chance to win fabulous prizes, including a '60s Stratocaster from the new collection!

Campaign Details:

• - Duration: May 1 - May 21, 2025
• - Participation: Follow Fender's official X account and answer the quiz questions, sharing results on your own profile.
• - Prizes: Grand prize includes a Made in Japan Traditional '60s Stratocaster (1 winner), plus Fender Original Straps (5 winners).
• - Announcement Date: End of June 2025
• - Prize Shipment: Mid-August 2025

Get ready to experience the 'Made in Japan Traditional 2025 Collection' and celebrate the art of music with Fender.

This collection is poised to elevate your musical journey with unprecedented quality and style!