#Japan #Tokyo #Big Echo #Narumiya Characters #Harmoni Pink

Harmoni Pink Festival: A Celebration of Fun and Flavor!

In an exciting partnership, Narumiya International and Big Echo are thrilled to announce the launch of the Harmoni Pink Festival, commencing on March 11, 2026. This collaboration highlights beloved characters from Narumiya, known for their vibrant and playful designs, in a series of themed experiences designed to appeal to fans of all ages.

What to Expect?

The festival will feature special rooms adorned with Narumiya characters at select Big Echo locations, specifically in Shibuya Center-gai and Namba Amuza. The walls, tables, and doors will be beautifully decorated, creating a delightful and pink-themed atmosphere that embodies the spirit of fun. This limited-time event will run until April 19, 2026, so be sure to visit while you can!

Special Drinks and Unique Offers

Along with the themed rooms, visitors can enjoy exclusive drinks inspired by the characters. Two limited-edition soft drinks will be available at five participating Big Echo stores:

• - Harmoni Pink Peach with Nakamura-kun Cocoa Biscuit Ice
• - Harmoni Pink Peach with Berie-chan Berry Ice

Each drink, priced at 640 yen, will come with a special collab sticker, boasting two unique designs to collect. However, availability may vary, so act fast!

In addition, Big Echo is hosting a fantastic campaign across all outlets. From March 11 to April 26, 2026, customers at any Big Echo store can submit their receipts through the campaign page for a chance to win a Heart-Shaped Cushion, an adorable keepsake from the festival.

Online and Offline Exclusives

Visit Big Echo locations to receive an original smartphone wallpaper, available in a unique design every ten days during the event. These wallpapers are easy to obtain by scanning a QR code found in the rooms.

Meet the Star Characters of Narumiya

The Narumiya Characters featured in this collaboration come from the brand's rich history of creating enchanting children's apparel. From Berie-chan of mezzo piano junior to Minto-kun from pom ponette junior, each character brings their charm and personality to the festival, uniting fans under the cheerful pink theme. Other beloved characters, like Nakamura-kun from Angel Blue and Ruckie from Daisy Lovers, will also be featured prominently.

How to Participate

To join in on the fun, head to any participating Big Echo locations, where you will be greeted by the pink wonderland of Narumiya Characters. Make sure to grab your limited-edition drink, collect the stickers, and don’t miss the chance to win exclusive prizes with your receipts!

For more details about the Harmoni Pink Festival, including updates on featured drinks and campaigns, visit the official Big Echo campaign page: Big Echo Campaign Page.

This collaboration not only celebrates Narumiya's legacy but also invites a new generation to enjoy the delightful colors, flavors, and fun that these characters bring to life. Don't miss out on what promises to be an unforgettable pink celebration!

• ---

About Narumiya International

Founded in Tokyo, Narumiya International has been a pioneer in children's fashion since the early 2000s. The company, led by President Daisuke Hosaka, boasts an impressive portfolio of 26 distinct brands, including Petit Main and Love Toxic, catering to newborns and juniors alike. Their commitment to high-quality, stylish apparel has positioned them among Japan's leading children's clothing manufacturers. For more information, visit their official online store: Narumiya Online Store.