#Japan #Tokyo #Blendy® Stick #Tanita Cafe #wellness beverages

Introduction of New Blendy® Stick Products

Ajinomoto AGF, a leading company in the coffee market for 15 consecutive years, has collaborated with Tanita, a renowned health organization, to unveil new products in the "Blendy® Stick" series. Slated for release on August 19, 2025, the new caffeine-free options - the "Blendy® Stick Tanita Cafe™ No-Caffeine Cafe Au Lait" and the "Blendy® Stick Tanita Cafe™ No-Caffeine Milk Tea" - will be available through various retail channels, including Tanita Cafes and online.

The Growing Caffeine-Free Market

The caffeine-free segment is projected to grow considerably, with an expected increase of 117% in dollar terms by fiscal year 2024 compared to fiscal year 2022. However, many women report a lack of essential nutrients, vital for their health, causing them to feel unwell in their daily lives. Ajinomoto AGF has thus developed these new products in collaboration with Tanita to address these issues and further its mission of contributing to women's overall well-being.

Tanita has established cafes nationwide, focusing on promoting mental health alongside nutrition, creating spaces where patrons can naturally incorporate healthful choices into their everyday lives. This partnership combines the expertise of both companies, with a nutritionist from Tanita overseeing the product development to ensure that the new offerings meet the nutritional needs of women.

Nutritional Benefits of the New Products

The Blendy® Stick products boast essential nutrients often lacking in the diet of women aged 20-40, such as iron, calcium, and vitamin D. Furthermore, these drinks contain proteins crucial for body development, making them suitable for various situations including consumption during pregnancy and lactation, before sleeping, or for those mindful of daily caffeine intake.

In addition, each stick features thoughtful messages designed to promote relaxation, nutrition, encouragement, and self-acceptance across 30 different themes, supporting the mental and physical health of women.

Addressing Women’s Health Concerns

According to a survey conducted by Ajinomoto AGF in January 2025, approximately 70% of women aged 20-69 reported enduring physical or emotional discomfort while working or managing household responsibilities. Moreover, over half of these individuals indicated experiencing specific health issues reflective of common female concerns. The results also showed that a significant number of women aged 20-49 who experience these issues tend to seek warmth and comfort through food.

This feedback has informed the development of the Blendy® Stick beverages, which aim to meet these identified needs and offer flavorful, comforting options.

Product Details

1. Product Names and Sizes
- Blendy® Stick Tanita Cafe™ No-Caffeine Cafe Au Lait: 14.5g x 25 sticks
- Blendy® Stick Tanita Cafe™ No-Caffeine Milk Tea: 14.6g x 25 sticks

2. Product Features
- Cafe Au Lait: A rich blend of aromatic coffee and luxurious milk with a gentle sweetness, enriched with essential nutrients including iron, calcium, and vitamin D, offering a protein boost essential for bodily health.
- Milk Tea: A comforting royal milk tea combining fragrant black tea with creamy milk, also packed with the same critical nutrients.

3. Price: Open pricing model
4. Availability Date: Begins August 19, 2025
5. Sales Locations: Online sales (including Tanita's official online store) and selected Tanita Cafes.
6. Customer Inquiries: Contact the customer service center at 0120-17-8651 for general questions.
7. Sales Location Inquiries: Email [email protected] for specific inquiries about retail locations.

About Tanita Corporation

Tanita is recognized for its health measurement devices, including body composition monitors and blood pressure tools, and operates health services like "Tanita Cafes" and fitness programs. Since 2018, Tanita has focused on mental wellness through its cafes, offering original menus designed to integrate enjoyable and comfortable health habits into daily life.

Conclusion

The new Blendy® Stick products aspire to enhance moments of self-care and provide essential nutrients, seamlessly combining taste and health. Through messages of encouragement and nourishment, these products are perfect additions to a balanced lifestyle for women.