Matsuya Foods Teams Up with Nissin for Unique Frozen Pasta Delight

Matsuya Foods and Nissin Join Forces for a Unique Culinary Experience

Matsuya Foods, based in Musashino, Tokyo, is set to launch an exciting collaboration with Nissin Foods Frozen, known for their innovative frozen products. Starting from November 1, 2025, shoppers will have the chance to indulge in Frozen Nissin Spag King Premium: Matsuya Supervised Shkemerli-Style Pasta. This limited-edition dish will be available in supermarkets across Japan, with only 1,000 meals up for grabs during its initial sale.

A Taste of Georgia in Every Bite!

This unique pasta dish features a popular flavor celebrated in the Japanese food scene. Shkemerli is a Georgian recipe that combines tender chicken thighs simmered in a rich, creamy white sauce made with garlic and melting cheese. Known for being one of the best ways to relish garlic, Shkemerli has won hearts around the world, particularly in Japan, where it has been adapted into various culinary creations.

The dish gained massive popularity after being introduced as a Shkemerli hot pot in 2019, attracting attention on social media. Furthermore, during the Matsuya revival menu election held in 2020 and 2023, it secured first place, highlighting its vast appeal among fans of Japanese fast food.

A Perfectly Crafted Pasta Dish

The Frozen Nissin Spag King Premium is designed to deliver authentic flavors easily and conveniently at home. This partnership coincides with the 15th anniversary of the Nissin Spag King Premium series, enhancing its legacy with this innovative offering.

The pasta features high-quality spaghetti made from 100% durum wheat semolina sourced from Italy, ensuring an authentic al dente texture cooked to perfection. With every bite, patrons can expect the bold aroma of garlic to fill their senses and the richness of melted cheese to tantalize their taste buds. To elevate the dish, vibrant broccoli adds a pop of color and nutrition, making it a delightful feast for both the eyes and palate.

Special Promotional Offer on Rakuten!

To celebrate this exciting collaboration, Matsuya Foods is hosting a limited-time promotion exclusively on Rakuten! From November 4, 2025, at 8 PM to November 16, 2025, at 11:59 PM, the first 1,000 customers can enjoy a special set that includes:

- 30 servings of premium beef bowl
- 1 serving of Tokachi-style pork bowl
- 1 complimentary serving of Frozen Nissin Spag King Premium: Matsuya Supervised Shkemerli-Style Pasta

This incredible set is priced at just 6,880 JPY (approximately 215 JPY per meal), including shipping! However, quantities are limited, and the offer will end once the set reaches its cap, so act quickly to secure yours!

Availability

- Launch Date: November 1, 2025
- Distribution Area: Nationwide in Japan

For those interested in this delicious collaboration, visit Matsuya's Rakuten Store to grab your meal while supplies last.

Enjoy the flavorful journey of garlic and cheese like never before—Matsuya and Nissin are bringing gourmet comfort food to your kitchen with ease!