#USA #New York #Data Security #SOC 2 #adMarketplace

adMarketplace Achieves SOC 2 Compliance

In a significant move for data security and consumer trust, adMarketplace, a premier native search advertising provider, has announced the successful completion of both Type I and Type II audits for its System and Organization Controls (SOC) 2 compliance. This accomplishment reflects the company's commitment to upholding high standards in data security and availability, key elements that determine how businesses manage sensitive information.

SOC 2 compliance is a robust framework established by the American Institute of Certified Public Accountants (AICPA). It emphasizes the protection of customer data and addresses critical operational areas including security, availability, integrity, confidentiality, and privacy. Through these rigorous audits, adMarketplace has demonstrated that it meets stringent criteria for safeguarding information, which is crucial for the ongoing relationship with its advertisers and publishers.

Co-CEO and President of adMarketplace, Adam J. Epstein, expressed his enthusiasm regarding the achievement, stating, "adMarketplace is committed to innovating native search advertising solutions, and ensuring data security helps us build forever partnerships. Achieving SOC 2 compliance reinforces a mutual level of trust with our partners that critical business data is safe in our hands." This statement encapsulates the essence of the company's philosophy — that robust data security is fundamental to fostering enduring business relationships.

The audits were conducted with the support of Johanson Group LLP, a respected certification body experienced in global compliance standards. Their evaluation confirmed that adMarketplace's information security controls align with SOC 2 standards, effectively ensuring the protection and availability of customer data.

Beyond compliance, adMarketplace continuously strives to enhance its native search advertising solutions, enabling innovative approaches that engage consumers who have bypassed traditional advertising methods. The firm, which has been a leader in the native ad space for over 20 years, leverages unique media opportunities to optimize advertising effectiveness across major web browsers, shopping apps, and editorial platforms.

With the completion of the SOC 2 compliance process, advertisers can have increased confidence in their data being handled by a secure and accountable organization. This step is designed not only to satisfy compliance requirements but also to cement adMarketplace’s position as a trusted leader in the advertising industry, which in turn benefits both clients and users alike.

To learn more about adMarketplace's comprehensive services and its commitment to data security, interested parties are encouraged to visit the company's website. By aligning its operations with SOC 2 standards, adMarketplace continues to pave the way for safe, transparent, and effective advertising solutions, solidifying its place at the forefront of the digital marketing landscape.

Conclusion

In this age where data security is paramount, adMarketplace's SOC 2 compliance achievement highlights the company’s proactive approach to safeguarding sensitive information and ensuring accountability. As the advertising landscape evolves, adMarketplace remains dedicated to fostering trust and delivering measurable results for its partners. This compliance is merely a stepping stone as adMarketplace continues to innovate and expand its footprint in the digital advertising realm.