#Japan #Digital Transformation #Tokyo #Marketing Insights #Drugstore Industry

Introduction to the Seminar

On August 19, 2026, an enlightening seminar focusing on digital transformation strategies in the drugstore sector will take place in Japan. Organized by Diamond Retail Media and featuring key players like Matsukiyo Cocokara and Sugi Holdings, this event presents an invaluable opportunity for manufacturers and wholesalers in the retail industry. Max Realize, a leading marketing firm with expertise in real-world data collection and analysis, will be represented by its CEO, Masato Sawachi, who will share insights on enhancing collaboration with retail companies through effective data utilization.

The Background of the Seminar

The retail landscape is experiencing a rapid evolution, driven by the integration of artificial intelligence (AI) and customer data into various aspects of marketing and sales strategies. However, many manufacturers face significant challenges in executing their meticulously planned marketing strategies due to persistent staff shortages in retail environments. This often leads to missed opportunities, such as stockouts and disorganized displays, which can drive potential customers away. Max Realize aims to bridge the gap between strategic planning and practical execution by leveraging its extensive network of 1,300 rounders, who gather data from approximately 6,500 stores daily. This approach supports the idea of ground-up marketing, ensuring that strategies align with real-world execution capabilities.

Seminar Details

The seminar, titled "Digital Transformation Strategies for Leading Drugstores 2026: How AI and Customer Data Change Sales Floors and Negotiations," will take place in a physical setting at the Essam Kanda venue. Scheduled from 13:30 to 16:50, the event is expected to attract 120 attendees, providing an excellent platform for networking and knowledge sharing. Here’s a quick overview of what participants can expect:

• - Date & Time: August 19, 2026, from 13:30 to 16:50 (Doors open at 13:00)
• - Location: Essam Kanda, 4th floor, Conference Room 2-401, 3-24-5 Uchikanda, Chiyoda-ku, Tokyo 101-0047, Japan
• - Participation Fee: Free (Pre-registration required)
• - Registration Deadline: August 3, 2026, by 17:00

Target Audience

This seminar is tailored for manufacturers, wholesalers, and retail industry professionals, excluding those outside the drugstore sector. Participants can expect engaging discussions that focus on paving the way for authentic collaboration between retailers and suppliers.

Program Overview

The seminar is structured to ensure a comprehensive understanding of digital transformation in the drugstore sector:
1. Opening Remarks (5 mins): Insights from the editor-in-chief of Diamond Drugstore magazine, Yasuhiro Okita.
2. Keynote 1 (40 mins): Takashi Matsuda from Matsukiyo Cocokara will discuss the company's digital transformation strategy and successes, highlighting the journey of establishing their digital infrastructures and future prospects.
3. Keynote 2 (30 mins): Masato Sawachi will present strategies for leveraging store potential and data to enhance collaboration with retail partners, showcasing how marketers can utilize ground-level insights to maximize store sales effectively.
4. Break (15 mins): A short intermission.
5. Keynote 3 (40 mins): Kazuya Morinaga from Sugi Holdings will elaborate on the mission to merge real and digital experiences to provide customers with warmth and personalization in service.
6. Panel Discussion (70 mins): Featuring discussions among leading figures from Matsukiyo Cocokara and Sugi Holdings moderated by Yasuhiro Okita, focusing on effective product strategies in the drugstore landscape.

Conclusion

With industry experts sharing their experiences and strategies at this seminar, attendees are bound to walk away with valuable insights into the future of drugstore operations in Japan. Max Realize, committed to enhancing customer growth through ground-up marketing, plays a pivotal role in this transformative journey.

This event promises to be beneficial for anyone in the retail, manufacturing, or wholesaling sectors, aiming to adapt and thrive in the age of digital transformation

For further details or inquiries, interested parties can reach out to:

• - Company: Max Realize
• - Location: 2-13-13 Nihonbashi Kayabacho, 6F, Chuo-ku, Tokyo 103-0025
• - Phone: 03-5847-8661
• - Email: [email protected]

Engage in the conversation about how innovative strategies can redefine the future of the drugstore sector and maximize growth opportunities for all involved stakeholders.