LILY BROWN and FRUIT OF THE LOOM Debut Unique Collaboration Collection

A Stylish Collaboration: LILY BROWN x FRUIT OF THE LOOM

On May 21, 2023, LILY BROWN, a popular women's brand under Mash Style Lab, will launch its first-ever collaboration with the esteemed basic apparel and underwear manufacturer, FRUIT OF THE LOOM. Known for their heritage dating back to 1851, FRUIT OF THE LOOM has long been synonymous with quality everyday wear that seamlessly fits into American lifestyles. The collaboration promises to blend LILY BROWN's modern aesthetics with FRUIT OF THE LOOM's classic sensibilities, bringing forth a refreshing take on casual style.

Exclusive Designs and Features

This unique collaboration introduces a standout piece—a healthy cup cami top featuring a trendy halter-neck design, crafted from the brand's signature waffle fabric. Not only does it serve as a staple wardrobe item, but the cami also boasts essential colors and is accented with the iconic FRUIT OF THE LOOM logo and distinctive piping, elevating the overall design.

The product details are as follows:

- Name: LILY BROWN x FRUIT OF THE LOOM Halter Neck Bra Top
- Price: ¥5,940 (tax included)
- Available Colors: White, Border, Black
- Size: F

Pre-Ordering and Availability

Enthusiasts can get an early start with pre-orders available from May 2, 2023, at 12:00 PM (noon) through various online platforms:

The official product release date is set for May 21, coinciding with the availability of the exclusive pieces at:

- LILY BROWN flagship stores nationwide
- Official online platforms as stated above.

About FRUIT OF THE LOOM

Based in Kentucky, FRUIT OF THE LOOM has been a pioneering force in the apparel industry for over 170 years, creating essential clothing that is woven into the fabric of everyday American life. Their products, which include underwear and T-shirts, focus on comfort and neutrality across genders, ages, and styles. The brand is celebrated for its fruit logo, recognized by nearly every American as a hallmark of reliable basics.

About LILY BROWN

Founded with the ethos of 'Vintage Feature Dress,' LILY BROWN integrates intricate craftsmanship and innovative design into contemporary fashion. The brand respects the history of fashion while presenting collections characterized by bold colors and captivating details, embodying a sophisticated and free-spirited style. For more information and updates, check out their official website or follow them on Instagram, Twitter, and Facebook.

This collaboration promises essential additions to any modern wardrobe, marrying tradition with contemporary style. Be ready for a season of fresh fashion and comfort with LILY BROWN and FRUIT OF THE LOOM.