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Welch's® Fusions™ Elevates Flavor and Music with New Launches

Welch's® Fruit Snacks is setting the stage for an unforgettable culinary experience with the introduction of two brand-new varieties of Fusions™: Citrus Surge and Tropical Tornado. These exciting additions follow the impressive success of Welch's® Fusions™ Original Fruits, which had only recently made its mark as one of the brand's top-selling innovations.

New Flavor Mashups

Citrus Surge and Tropical Tornado are set to awaken your taste buds with their innovative flavor combinations. Citrus Surge includes:

• - Pink Grapefruit & Tangerine
• - Lime & Tart Cherry
• - Yuzu Lemon & Strawberry

Meanwhile, Tropical Tornado boasts:

• - Dragon Fruit & Mango
• - Kiwi & Strawberry
• - Pineapple & Passionfruit

Each delectable bite of Welch's® Fusions™ features a soft, chewy exterior coupled with a juicy center, presenting a delightful merger of two complementary flavors. It's reminiscent of how different music genres blend to create something fresh and invigorating.

Movement into Music Culture

Starting this year, Welch's is amplifying its brand engagement through a multi-year collaboration with C3 Presents, a well-known name in the music festival scene. This partnership will see Welch's Fusions™ pop up in major music events like Governors Ball in New York and Lollapalooza in Chicago. Festival attendees can look forward to immersive experiences that blend the dynamic world of live music with tantalizing flavors.

"Music moves people, and so does flavor. We're bringing those worlds together with immersive festival experiences and bold new flavor mashups that hit all the right notes," said Lisa Eustic, Senior Vice President of Marketing at PIM Brands Inc.

The initiative aims to resonate with young adults who are craving more from their snacks; they want experiences that pair delightful flavors with vibrant activities. Through unexpected partnerships and unique product offerings, Welch's is delivering ample opportunities to indulge in flavor while enjoying the soundtrack of summer.

The Fusions Lineup

• - Citrus Surge (New!):

- Pink Grapefruit & Tangerine
- Lime & Tart Cherry
- Yuzu Lemon & Strawberry

• - Tropical Tornado (New!):

- Dragon Fruit & Mango
- Kiwi & Strawberry
- Pineapple & Passionfruit

• - Original Fruits:

- Watermelon & Lemon
- Blueberry & Raspberry
- Peach & Green Apple

All Fusions products are crafted using natural flavors and colors derived from natural sources, ensuring they're gluten-free and peanut-free. They also provide an excellent source of Vitamins A, C, and E, making them a nutritious snacking choice.

Availability

Welch's® Fusions™ Original Fruits, and the newly introduced Citrus Surge and Tropical Tornado varieties are rolling out now across convenience stores, with broader availability coming soon to platforms like Amazon, Walmart, and various national grocery chains. Stay connected with seasons of flavor and fun by following Welch's on social media: @WelchsFruitSnck on Instagram and @WelchsFruitSnacks on TikTok.

About PIM Brands Inc.

PIM Brands Inc. holds the title of the world’s largest producer of real fruit snacks and related treats, placing them prominently on the global sweets landscape. The company consistently ranks high on important industry lists, solidifying its position as a leader in both product range and market growth.

Founded over a century ago, Welch's is not just about fruit-based food and beverages but is also a cooperative of more than 600 family farms across the United States. The legacy continues as they create products that cater to modern lifestyles while honoring a longstanding tradition of quality and sustainability.

For more details about the exciting new flavor options and their connection to music festivals, visit Welch's Fusions.