FANCL Launches New Commercial for Mild Cleansing Oil
FANCL, a brand renowned for its focus on skin health and beauty, is set to introduce its new television commercial titled 'The Truth About Your Skin' for their flagship product, Mild Cleansing Oil. The campaign is slated to launch nationwide in Japan starting April 20, 2026. Featuring popular actress Minami Hamabe as the ambassador for FANCL’s counseling service, 'FANCL SKIN PATCH', the CM aims to convey the potential beauty of skin through Hamabe’s radiant expressions.
One of the highlights of this new campaign is the specially arranged version of the song 'Que Sera, Sera' by the band Mrs. GREEN APPLE. Viewers can look forward to the combination of Hamabe’s translucent charm and the soothing sounds, specially composed for this commercial.
Commercial Overview
- - Title: Mild Cleansing Oil 'The Truth About Your Skin' (15 seconds)
- - Featured Artist: Minami Hamabe
- - Music: 'Que Sera, Sera'
- - Performed by: Mrs. GREEN APPLE
- - Release Date: April 20, 2026, with nationwide roll-out
- - YouTube Availability: To be announced
- - Title: Mild Cleansing Oil 'The Truth About Your Skin' (30 seconds)
- - Featured Artist: Minami Hamabe
- - Music: 'Que Sera, Sera'
- - Performed by: Mrs. GREEN APPLE
- - Release Date: April 20, 2026, with nationwide roll-out
- - YouTube Availability: To be announced
CM Narrative
Set against a pristine and sophisticated backdrop, Minami Hamabe stands confidently, quietly addressing the impact of cleansing on the skin while introducing the message 'The Truth About Your Skin.' Transitioning into the scene where she picks up Mild Cleansing Oil, viewers witness a transformative moment as the oil seamlessly melds with her skin, effortlessly removing makeup and impurities. The subtle pleasure on her face suggests a blissful experience, which transitions into a refreshing scene where her skin glows with clarity after a rinse with water. Hamabe gazes into the mirror, beaming with joy, symbolizing the powerful message of protecting one’s natural beauty and demonstrating her trust in FANCL’s additive-free skincare.
Exclusive Interview with Minami Hamabe
During an exclusive interview, Hamabe shared insights about her experience with Mild Cleansing Oil and her skincare philosophy:
1.
What’s your experience using Mild Cleansing Oil, and what do you prioritize in your skincare routine?
_Hamabe:_ “I’ve been using it for a while and have come to appreciate that while lotions and serums are important, the initial step is to thoroughly cleanse the skin. That's why I focus on gently removing my makeup with cleansing oil before stepping into the bath.”
2.
How did you feel after using the product?
_Hamabe:_ “I noticed that even with just one pump, it cleans my skin thoroughly. I love that I don’t have to rub my skin excessively; just a gentle touch leaves it feeling clean and smooth.”
3.
What resonates with you about the new concept of 'protecting your skin'?
_Hamabe:_ “I genuinely believe it’s up to me to safeguard my own skin. The idea of 'protecting it fiercely' really resonates with me as I strive to maintain beautiful skin.”
About the Music
Commenting on the music, Motoki Omori from Mrs. GREEN APPLE stated, “We’ve created a special arrangement of 'Que Sera, Sera' for FANCL, aiming to resonate with the warmth and care in their product development. The guitar quality reflects a sense of intimacy, designed to complement the world of the commercial beautifully.”
About Minami Hamabe
Minami Hamabe, born August 29, 2000, in Ishikawa Prefecture, made her acting debut in 2011 after winning the New Generation Award in the 7th Toho Cinderella Audition. Since then, she has received multiple accolades, including the Japan Academy Award for Newcomer Actor for her role in 'I Want to Eat Your Pancreas.' Recent works include intense roles in major films and leading TV series, marking her as one of Japan’s most influential young actresses.
About FANCL Mild Cleansing Oil
Since its launch in 1997, Mild Cleansing Oil has continually evolved to meet changing consumer needs. As of April 2026, it will debut its 8th generation, integrating advanced cleansing technologies such as Select Cleanse Technology to ensure deep cleaning without stripping skin moisture. Received favorably by both consumers and celebrities, it remains a best-seller in the cleansing market for 16 consecutive years according to Fuji Keizai’s analysis, reflecting its standing as the number one makeup remover.
For more details on Select Cleanse Technology, visit
FANCL Official News.