#Japan #Tokyo #ANoTHER IMPERIAL #Hiba Beef #OK!! Hiroshima

Introduction to ANoTHER IMPERIAL HOTEL

On September 2, 2026, the online mall ANoTHER IMPERIAL HOTEL, operated by the Imperial Hotel, held a press event and tasting session focusing on newly introduced Hiroshima products. Hosted at the Hiroshima Brand Shop TAU in Tokyo, this event marked the first collaboration between the mall and local government to promote regional specialties to a broader audience. The event was attended by various media outlets, showcasing the rich culinary offerings of Hiroshima.

The Highlights of the Event

The event featured a collaboration with the “OK!! Hiroshima” initiative, which aims to highlight the delicious food options available in Hiroshima. The centerpiece was the Hiba beef, a rare Japanese beef known as the “phantom beef” due to its limited distribution outside the region. The butcher chef from the Imperial Hotel, Mr. Tetsuji Murano, explained the intricate qualities of the beef and provided useful tips for cooking it perfectly at home.

In attendance were 24 journalists and representatives from 20 media outlets, enhancing the event's visibility. The presentations included insights from Ms. Sanae Kizu, the head of the Hiroshima Prefecture Tourism Department, and Mr. Shinichi Soda, the head of the EC Business Division at the Imperial Hotel. They shared their enthusiasm for promoting Hiroshima's rich culinary heritage and the new products available through the online mall.

Perspectives from Hiroshima Prefecture and Imperial Hotel

During the event, Ms. Kizu introduced the “OK!! Hiroshima” initiative, clarifying that the goal is to amplify the appeal of Hiroshima’s natural resources and culinary products. Hiroshima’s Governor, Mika Yokota, also delivered a video message emphasizing the importance of the online mall in sharing the region’s culinary wonders with a national audience.

Meanwhile, Mr. Soda discussed the unique concept of ANoTHER IMPERIAL HOTEL, highlighting how the selection of products is not just about flavor and quality, but also about rarity and the passion of the producers. He emphasized that the goal extends beyond simply delivering appealing products; it’s about fostering new connections and experiences through exceptional cuisine.

Expert Tips from the Butcher Chef

Mr. Murano prepared steak from the Hiba beef, specifically the chuck roll, for attendees. He mentioned that due to limited availability, it’s often regarded as a “phantom beef.” He explained that the beef's quality allows one to experience both the robust flavors of the lean meat and the richness of the marbling.

For cooking tips, he recommended a technique involving wrapping the frozen beef in cooking paper before defrosting it in the refrigerator. This method helps retain the meat's moisture and allows for a perfect sear. He advised that seasoning should be kept simple, with just salt and pepper to enhance the beef's natural flavors.

In addition to the Hiba beef, tasting opportunities included yogurt from the local Sakatani farm and orange snacks from SMALL BAKE SHOP, further showcasing Hiroshima's culinary diversification.

Event Summary

Event Name: Press Release and Tasting Session for New Hiroshima Products by ANoTHER IMPERIAL HOTEL
Date: September 2, 2026, from 1:00 PM to 2:00 PM
Location: Hiroshima Brand Shop TAU, 3rd Floor Event Space, Tokyo
Agenda: Introductions to “OK!! Hiroshima,” product explanations from ANoTHER IMPERIAL HOTEL, tastings, Q&A, and photo opportunities.
Speakers:

• - Sanae Kizu (Hiroshima Prefecture)
• - Shinichi Soda (Imperial Hotel)
• - Tetsuji Murano (Butcher Chef, ANoTHER IMPERIAL HOTEL)

Attendance: 24 media representatives from 20 outlets

About the “OK!! Hiroshima” Project

The “OK!! Hiroshima” project is part of a broader initiative aimed at enhancing the brand image of Hiroshima as a treasure trove of deliciousness. The project seeks to improve the recognition of Hiroshima’s culinary assets, enriching the local food culture and promoting regional pride.

Conclusion: About ANoTHER IMPERIAL HOTEL

ANoTHER IMPERIAL HOTEL operates under the principle of delivering unexpected delights through traditional and innovative flavors curated by experts. This online marketplace aims to connect consumers to high-quality products from across Japan, ensuring that unique culinary experiences can be enjoyed at home.

For more, visit: ANoTHER IMPERIAL HOTEL Official Site
Follow on Instagram: ANoTHER IMPERIAL HOTEL Instagram
Or on Facebook: ANoTHER IMPERIAL HOTEL Facebook
Additionally, find them on LINE: ANoTHER IMPERIAL HOTEL LINE