Exciting Launch of a'un in Shibuya
On March 15, 2026, a'un, a specialized shoulder blade relief salon, will open its doors in the vibrant area of Shibuya’s Miyamasuzaka. This will be the fifth location for the brand, renowned for its ability to alleviate common issues such as shallow breathing and chronic stiffness through unique techniques rooted in Eastern medicine and proprietary 'bone membrane therapy'.
The salon's opening comes amidst overwhelming demand, with over 3,000 people currently on the waiting list. This phenomenon underscores a significant need in today's urban lifestyle, where many individuals feel the burden of poor posture and stress.
Why Miyamasuzaka?
Choosing Miyamasuzaka as its next location is no accident. Scapula's founder, Ryota Okazaki, recognized the area's unique energy and the busy lives of urban dwellers, many of whom struggle to manage the physical toll of their hectic routines.
Having previously operated successful outlets in Ebisu and Omotesando, the relentless schedule led to a stark realization: countless individuals are battling through chronic discomfort associated with body tension and shallow breathing. The desire to reach out and help as many people as possible became the driving force behind establishing a new salon in this energetic zone.
Miyamasuzaka presents a lively environment, bustling with creative and business activities. It is a space where people are often racing against the clock, and their bodies might tense up due to the rush. With this understanding, a'un aims to create a sanctuary where people can step in, shed their burdens, and emerge with a lighter spirit and body.
What is Shoulder Blade Relief?
At a'un, the treatment transcends traditional massage—it is a deep-rooted solution targeting the 'bone membrane', a layer where muscles attach to bones. Unlike conventional methods, a'un’s unique 'bone membrane therapy' focuses on liberating these constraints through expert, all-hand techniques that promise significant improvements in mobility and deepened breathing in just 20 minutes.
This approach positions the shoulder blades as pivotal “switches” controlling the flow of nerves and blood throughout the body. The specialized technique employs around ten different manipulative styles that work to release 17 key muscles attached to the shoulder blades, facilitating a remarkable transformation that meets the demands of today's busy lifestyle.
Special Offer for New Patients
For newcomers, a'un offers a promotional rate of 2,000 yen for their first 20-minute treatment, significantly reduced from the standard 5,500 yen price. Reservations can be made through the official LINE account or via their website, and as the spots are limited, early booking is advised.
The Essence Behind a'un
The name 'a'un' is derived from Sanskrit, symbolizing the dual nature of breathing. 'a' represents the beginning—taking a breath in—and 'un' represents the end—exhaling. This simple act of breathing is essential not just for life, but also for emotional and physical well-being.
The unique logo features an apostrophe resembling a thumb, symbolizing the powerful action of releasing the shoulder blades to restore proper breathing. This philosophy aims to assist individuals in reclaiming their well-being, from the beginning to the end of their breath cycles.
Interior Design Concept
The interior of the Miyamasuzaka store embodies the theme of 'breathing'. The first step inside transitions visitors from the hustle and bustle of city life into a healing sanctuary, where one can rediscover deep breaths and release tensions.
1.
Gateway to Breathing: The entrance is designed as a large arch representing an open mouth, inviting visitors to take a breath as they step inside.
2.
Path of Breathing: The waiting area features wavy ceilings that echo the rhythm of deep breaths, providing a visually and physically calming space.
3.
End of Breathing: Treatment rooms prioritize natural materials, offering a serene environment for clients to deeply engage with themselves during treatment.
Effective Solutions for Common Problems
Whether experiencing discomfort from prolonged desk work or seeking to improve posture, a'un's targeted approach addresses various issues:
- - Chronic Neck and Shoulder Pain: Specializing in releasing deep tension from neglected areas.
- - Posture Correction: Encouraging ideal positioning through thorough shoulder blade manipulation.
- - Bridal Beauty Preparations: Tailored treatments for brides-to-be aiming for graceful elegance.
- - Enhanced Performance in Yoga and Pilates: Maximizing capability and flexibility through improved shoulder movement.
- - Creating a Beautiful Back: Professional release of tension for an attractive silhouette.
Access Information
- - Closest Stations: 7 minutes from Shibuya Station, 11 minutes from Omotesando Station.
- - Parking: None available.
Company Overview
Name: Scapula Inc.
Business Focus: Operating specialized salons for shoulder blade therapy along with developing proprietary methods centered on bone membrane approaches.
Founder: Ryota Okazaki
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a'un on Instagram