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Innovating Fashion Product Development with Apogy

In a groundbreaking announcement, Lectra has unveiled its latest solution, Apogy, designed to revolutionize the fashion product development process. This cloud-based tool integrates agentic artificial intelligence (AI) into product development, which is a crucial link between garment design and production. With decades of experience in providing cutting-edge CAD solutions to the fashion industry, Lectra is taking a significant step forward with Apogy, marking a pivotal moment in its history.

A New Era in Product Development

Fashion industry trends are shifting at a rapid pace, necessitating innovative solutions that can respond promptly to market demands. The increasing complexities stemming from shorter collection cycles and environmental considerations require a rethink of traditional product development approaches. Apogy addresses these challenges by creating a unified digital environment that consolidates data, processes, and stakeholders involved in product development.

Maximilien Abadie, the Deputy CEO of Lectra, expressed optimism about the launch: "For fifty years, Lectra has enabled transformation within the fashion sector, especially in digitizing patternmaking. The advent of agentic AI presents a unique opportunity to overhaul the entire product development landscape." With Apogy, Lectra aims to facilitate seamless collaboration among teams while enhancing innovation and strategic decision-making.

Transforming Workflows with Agentic AI

At the core of Apogy lies agentic AI that supports teams not only in decision-making but also in automating repetitive tasks. By leveraging a wealth of industry-specific information, this AI acts as an ally to development teams, orchestrating processes more efficiently. From initial concepts to prototypes ready for production, Apogy's intelligent agents assist in each stage, nurturing creativity and exploration within a robust collaborative environment.

Additionally, Apogy's compatibility with prevalent market formats streamlines digital prototyping, enabling high-quality 3D simulations and photorealistic renderings that facilitate approvals and iterations swiftly. This efficiency is crucial in a fast-paced sector where every decision counts and speed can be a significant competitive edge.

Enhancing Collaboration and Knowledge Sharing

The centralized platform of Apogy keeps all key product development data secure, updated, and accessible to teams, partners, and suppliers. This functionality is particularly beneficial for companies like O'Neills, an Irish sportswear brand that reported enhanced productivity and transparency since adopting a unified solution for their product development processes. According to David Towell, Senior Manager at O'Neills, "This harmonization eliminates the errors associated with data transfers, allowing us to accelerate operations and effectively support our growth."

In the current employment landscape, where attracting young talent is imperative, Apogy stands out as a tool that empowers the workforce. Riccardo Romani, Operations Director at Oniverse, noted, "By equipping our teams with an AI-centric solution, we strengthen our ability to attract, develop, and retain the next generation of talent in product development roles." This sentiment underlines Apogy's role not just in process innovation, but also in fostering a forward-thinking organizational culture.

The Future of Apogy

Developed over three years with insights from numerous industry partners, Apogy stands on a robust foundation of market knowledge. Lectra's commitment to continuous evolution of the platform demonstrates its intent to further enhance the capabilities of AI, automate additional tasks, and unlock new performance potentials for the fashion industry.

As Apogy makes its mark on fashion product development, it embodies Lectra's dedication to innovation, sustainability, and reshaping how the industry operates in the age of AI. With the promise of transforming product data into a competitive advantage, Apogy is positioned to play a vital role in defining the future of fashion.

About Lectra

Founded on the principles of growth and transformation, Lectra provides integrated solutions consisting of software, cutting equipment, and services, focusing on key industries like fashion, automotive, and furniture. With a reported revenue of €507 million in 2025, including €89 million from SaaS, Lectra continues to innovate and lead in the world of advanced technologies.