#Vienna #Austria #ESR #Bracco Imaging #ECR 2025

Bracco's Sustainable Radiology Campaign at ECR 2025

Bracco, a prominent player in the field of diagnostic imaging, announced its participation at the upcoming European Congress of Radiology (ECR) 2025 in Vienna, which takes place from February 26 to March 2. The company is set to introduce an innovative and immersive experience that encapsulates the significance of sustainability in the radiology sector. This campaign, known as "Planet Radiology," is an extension of their long-standing collaboration with the European Society of Radiology (ESR).

Bracco aims to educate conference attendees about the essential connection between corporate responsibility and sustainability, showcasing how their MRI imaging portfolio contributes to promoting sustainable practices in the field. Their booth will feature an engaging experience titled "Our Journey to the Future Continues Today, Together, for a Sustainable Tomorrow," which provides insights into sustainable practices within medical imaging and highlights technological advances that can enhance patient outcomes.

Immersive Experiences and Activities

The exhibit will feature several interactive elements:

• - 3D Digital Pillars: These will display statistics illustrating how Bracco's efforts have successfully reduced the environmental impact within radiology.
• - Product Spotlights: The showcase will highlight products specifically designed to enhance sustainability in imaging practices.
• - Immersive Bracco Dome: Attendees can explore Bracco's initiatives for managing outdated equipment, ensuring proper recycling and disposal of imaging materials. This dome represents a comprehensive strategy to minimize the ecological footprint of radiology from production through to end-of-life.

Fulvio Renoldi Bracco, CEO of Bracco Imaging, emphasizes the role of sustainability in their daily operations, stating, "We believe a healthy planet and a healthy society form the foundation of healthy individuals. Our vision is reflected in every aspect of our work, from the development of innovative gadolinium-based contrast agents to sustainable packaging initiatives."

Educational Efforts

In addition to the exhibition, Bracco will collaborate with the ESR to host multiple educational events aimed at advancing the field of radiology. These will include a symposium, open-forum sessions, and various educational activities, which discuss:

• - The role of artificial intelligence in sustainable imaging practices.
• - Optimizing dosage protocols and contrast media management to enhance sustainability while ensuring patient safety.
• - Integrating sustainable practices into daily workflows and nurturing the next generation of radiologists.

Highlighted discussions include:

• - AI and Sustainability in Radiology: A partner's perspective on contrast optimization, moderated by Amy King.
• - Redefining Excellence in Contrast-Enhanced MRI: A session on the benefits of gadopiclenol, moderated by Francesco Sardanelli, addressing reduced dosage and its impact on safety and sustainability.
• - Discussions led by ESR Young Clubs to inspire future leaders in the field.

Broader Impact on the Community

Andrea Rockall, President of ECR 2025, noted, "It's impressive to witness how companies like Bracco drive the conversation towards more sustainable approaches in medical imaging through various initiatives that we will explore at the congress."

With a commitment to building a sustainable future for radiology, Bracco sets a precedent for the industry at ECR 2025, inspiring other stakeholders to adopt similar practices. As one of the largest medical congresses globally, ECR provides a key platform for dialogue and learning, engaging thousands of participants to explore innovative solutions that prioritize both patient care and environmental stewardship.

For further details about Bracco’s initiatives at ECR 2025, you can find additional resources linked at their event page. This conference represents an essential opportunity for radiologists and healthcare professionals to come together to innovate, collaborate, and push for sustainable practices that ultimately benefit patients and the environment alike.