#United States #Hawaii #Frozen Sushi #Davebreak #Mitsuwa Marketplace

Introduction of Davebreak's Frozen Sushi in Hawaii

Davebreak Inc., a company specializing in product planning and development of frozen goods, has officially launched its frozen sushi at the Mitsuwa Marketplace in Hawaii. This marks a significant milestone, as it is the first instance of Japanese frozen sushi being introduced as a staple product in the U.S. retail market. Previously, frozen sushi was already available at Mitsuwa locations in California, such as Northridge and San Gabriel, but now Hawaii becomes the fifth outlet for this remarkable product.

Unique Freezing Technology

At the heart of this launch is Davebreak’s unique freezing technology aimed at preserving the quality of sushi even after thawing. The company has developed recipes that meet U.S. retail standards, allowing the product to maintain its integrity throughout the entire supply chain—from production, transportation, and storage to the point of sale. The careful planning and execution of a cold chain have made it possible for these sushi products to withstand the complexities of long-distance shipping from Japan to Hawaii.

Expansion to Hawaii: A Strategic Move

The decision to introduce frozen sushi in Hawaii is driven by the high quality appreciation shown by both locals and international tourists, including many Japanese visitors. Hawaii, with its diverse culinary audience, dignifies the recognition of innovative products from companies like Davebreak. The frozen sushi is shipped via marine transport, engaging with the U.S. West Coast before reaching Hawaii's shores. This complex logistics framework, coupled with the company's consistent operational success at other West Coast stores, paved the way for this expansion.

Local Sales Strategy at Mitsuwa Marketplace

The Hawaii Mitsuwa Marketplace will mimic the operational methods already adopted at other stores. Davebreak's frozen sushi will be thawed in the back room and offered as chilled products. This approach not only resonates with sustainability efforts by reducing food waste but also allows establishments without sushi chefs to provide authentic sushi experiences. In this way, many more consumers can enjoy the rich culture of Japanese cuisine.

Future Plans of Davebreak

Moving forward, Davebreak intends to continue enhancing quality checks while expanding the availability of its frozen sushi across various Mitsuwa locations. Additionally, the company is actively pursuing opportunities in the food service industry, targeting substantial expansion within the U.S. distribution market. Davebreak aims to be a vital link in delivering Japanese culinary delights, including sushi, to an international audience, further developing its product lines and distribution models.

The Art Lock Freezer Technology

An essential element of Davebreak’s innovation is the Art Lock Freezer, a specially developed freezing machine that employs unique freezing techniques. Since its launch in October 2021, it has been implemented by over 700 food businesses. Traditional freezing processes can damage food cells due to ice formation; however, this advanced freezing method rapidly and uniformly freezes products, creating smaller ice crystals that minimize cell damage and prevent the loss of flavor. The addition of air circulation technology reduces the damage to food, allowing for the preservation of the original taste and texture, and replicating the fresh quality of prepared foods. The Art Lock Freezer opens new avenues in high-quality food freezing techniques, surpassing previous standards in frozen food quality.

About Davebreak Inc.

Founded in 2013, Davebreak Inc. is a pioneer in the field of specialized freezing technology, advocating for a future that benefits both producers and consumers. As Japan's only dedicated provider of specialized freezing machines, Davebreak specializes in selling and supporting the development of these machines for food businesses. The company also engages in the distribution of its specialty frozen food line, Art Lock Food, demonstrating its commitment to addressing various challenges in food distribution through advanced freezing solutions. As a leader in specialized freezing technology, Davebreak continues to strive for excellence in the food industry.