The Global Excitement of Spielwarenmesse: Innovation and Networking in Nuremberg

The Global Excitement of Spielwarenmesse 2025

The Spielwarenmesse, the world's leading trade fair for toys, took place from January 28 to February 1, 2025, marking its 74th edition in Nuremberg, Germany. This event serves as a vital global platform for the toy industry, attracting 2,362 exhibitors from 71 countries, who presented their innovations and trends in an expansive exhibition space. The fair facilitated greater networking opportunities and a more enjoyable experience for the 57,500 visitors from 126 nations that attended this year.

An Unparalleled Networking Experience

Each year, the Spielwarenmesse is crucial for industry representatives, and this year was no exception. Companies like Buki France and Just Play affirmed the fair's significance, noting the high attendance and quality of interactions. Daniel Levy, CEO of Buki France, emphasized that 97% of exhibitors agree that participating in the Spielwarenmesse is important for their business. Visitors experienced an energized atmosphere, with various activities and discussions throughout the event.

Notable American retailers, such as Target and Walmart, engaged with international exhibitors, reaffirming the importance of this global event in fostering meaningful connections and transactions. The exhibition enables brands to directly reach decision-makers interested in their products.

Innovative Show Features

This year's Spielwarenmesse incorporated several innovative show features, including revamped hall structures that improved navigation and visibility. The addition of new zones, including a dedicated area for baby products and lifestyle articles, enhanced attendee experience and generated synergies among different product categories.

The Toy Business Forum provided a fresh design and new formats for discussions, including a cozy chat with industry CEOs. Additionally, the ToyPitch event allowed twelve exhibitors to present their latest offerings succinctly, helping attendees discover new products efficiently.

The prestigious ToyAward, celebrating excellence in six product categories, was hosted live during the fair, showcasing the talents of both established and emerging brands alike. Startups such as Swiss-based Qubs expressed their gratitude for this recognition, enhancing their visibility in the competitive market.