Citizen Watch Co., Ltd. has celebrated its 50th anniversary of the Eco-Drive technology, a revolutionary innovation that harnesses even the faintest traces of light to power wristwatches. To mark this significant milestone, the popular members of the main dancer and back vocal group 'Super Bumpy' – Ryoga and Yuki – have recently joined the 'Eco-Drive Club' to explore and learn about the company's fascinating history with a series of engaging video content.
In the special video titled 'Super Bumpy Ryoga & Yuki Join the Eco-Drive Club!? Learning All About Citizen!' released today, viewers are taken on a journey through the long history of Citizen, which dates back to its founding in 1918. Throughout the video, Ryoga, born on October 23, 1994, and originally from Kanagawa, and Yuki, born on January 2, 1995, from Tokushima, are seen transformed into enthusiastic learners, absorbing knowledge about the myriad of clocks that Citizen has produced over the last century.
It’s not just a simple presentation; the duo interacts humorously with senior Eco-Drive members, revealing their genuine surprise as they discover the technical marvels and design aspects of Eco-Drive timepieces. In one memorable moment, they find themselves playfully challenged by their seniors, leading to spontaneous laughter while trying to keep up with the unexpected demands.
To view this delightful video, fans can head over to Citizen’s official special content site:
Eco-Drive 50th Anniversary 'Eco-Drive Club' Special Content.
Looking ahead, fans shouldn’t miss the next episode titled 'Super Bumpy Ryoga & Yuki Deep Dive into Eco-Drive!' set to release on May 8 and continuing their learning journey into Citizen's innovative technology.
As for the Eco-Drive technology, it is truly a pioneering force in the watch industry, embodying Citizen's corporate philosophy to be 'loved by citizens and contribute to them'. The success story of Eco-Drive began with the desire to create watches that would not require regular battery replacements, ultimately leading to the advancement of solar-powered watches that can utilize both sunlight and indoor light effectively.
Today, Eco-Drive watches are worn by people in approximately 140 countries and regions worldwide and have become a staple for environmentally conscious consumers.
Citizen has established itself not just as a watch manufacturer, but as a complete manufacturing house capable of managing everything from the components that make each watch to the final assembly and adjustment under one roof. Since its inception, Citizen has thrived on the slogan 'BETTER STARTS NOW', reflecting the belief that continuous improvement can happen at any moment. Over the last fifty years, Citizen has continually pushed the envelope, often leading the way in watch technology with innovations like satellite-controlled timekeeping and the aforementioned Eco-Drive.
As we approach the critical 50th anniversary of the Eco-Drive technology in 2026, it’s clear that Citizen remains committed to paving the future of watchmaking, staying at the forefront of technology and environmental consciousness.
For those interested in discovering more about Citizen and their ranges, follow their official YouTube channel @citizenwatchofficial and social media handles on Twitter and Instagram @CITIZENWATCHJP.
For inquiries about Eco-Drive products, consumers can reach out to Citizen's Customer Watch Consultation Room at 0120-78-4807, available from Monday to Friday, excluding holidays, between 9:30 AM and 5:30 PM. Eco-Drive is a registered trademark of Citizen Watch Co., Ltd.
Don’t forget to catch the upcoming episode where Ryoga and Yuki delve deeper into Citizen's Eco-Drive technology! Stay tuned for a fun exploration that merges entertainment and valuable insights into sustainable timekeeping!