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KDDI Introduces 'Spark Your Journey'

On May 12, 2026, KDDI introduced its new brand slogan, 'Spark Your Journey', marking a significant evolution in its brand message. This change reflects KDDI's commitment to enhancing the lives and challenges of individuals in today's rapidly changing world.

Background of KDDI's Branding Journey

KDDI was established in October 2000 with the slogan 'Designing The Future', emphasizing its role in shaping the future through telecommunications. This slogan represented the company’s ambition to harness the power of communication as a transformative force.

In 2019, the branding evolved into 'Tomorrow, Together', which highlighted KDDI's shift from being just a telecommunications provider to a collaborative partner dedicated to enriching customer lives and creating a better future through co-creation.

With the onset of the COVID-19 pandemic, global structures underwent substantial changes. The role of communication became more integral to daily life, catalyzed by the acceleration of digitalization and advancements in AI technology. These transformations prompted KDDI to reevaluate its identity and purpose in society, leading to the creation of the new brand slogan.

The Meaning Behind 'Spark Your Journey'

The term 'Spark' symbolizes the exciting moment when one encounters a passion or inspiration, igniting a small spark of excitement within. 'Your Journey' embodies the invaluable personal journeys that each customer embarks upon in their lives.

Through its previous slogans, KDDI has been at the forefront of creating futures together and has now decided to focus on igniting challenges within individuals' hearts. The company aims to be a supportive force that encourages customers as they pursue their unique journeys.

KDDI’s evolved branding, encapsulated in the slogan 'Spark Your Journey,' symbolizes the company's commitment to illuminating the lives and challenges of individuals. KDDI is dedicated to providing robust support for those willing to take leaps and dive into new experiences.

'Spark Journal by KDDI': A New Brand Media Platform

On the same day, KDDI's brand media platform was revamped and renamed from 'KDDIトビラ' to 'Spark Journal by KDDI'. This platform will serve as a space to showcase the challenges individuals face and KDDI's initiatives to support them under the new brand slogan 'Spark Your Journey'.

The 'Spark Journal' will host discussions featuring insights from KDDI's President and CEO, Hiroshi Matsuda, as well as the Brand Communication Department Director, Tomoko Aizawa, alongside Creative Director Takuyoshi Isojima. These discussions will delve into the motivations and intent behind the new brand message.


Left to right: Tomoko Aizawa, Hiroshi Matsuda, Takuyoshi Isojima

For additional information and insights regarding the brand renewal, visit KDDI's official brand site and the 'Spark Journal by KDDI'.

Note: Information provided in this article is accurate as of publication date. Service details, pricing, and availability may change without notice.