#Japan #Niigata #Warabi Mochi #GINZA Bashodo #Niigata Station

GINZA Bashodo Opens at Niigata Station

Get ready, Niigata! The iconic warabi mochi specialty store, GINZA Bashodo, is making its way to Niigata Station's CoCoLo Gate! From May 6 to May 19, visitors can experience a slice of history with over 158 years of tradition nestled in the heart of Ginza. As part of the event, a striking large panel will be installed, inviting everyone to stop and take memorable photographs.

A Legacy of Craftsmanship

Founded in the first year of the Meiji era (1868), GINZA Bashodo has been celebrated for its exquisite warabi mochi, known as “Warabi Mochi Sharakubi.” This company has built its reputation through the uncompromising craftsmanship of its artisans who have lovingly passed down their skills over generations. Utilizing a unique technique that involves kneading selected ingredients in a direct-fire stove, they maintain the freshness and moistness of their products, ensuring each bite is a delightful experience for the senses.

Since establishing its flagship store at GINZA SIX in 2020, GINZA Bashodo has continued to innovate while respecting its rich heritage. The brand focuses on contemporary packaging that aligns with modern lifestyles and gifting occasions, making their warabi mochi not just a treat, but a delightful experience.

Media Recognition

Throughout its history, GINZA Bashodo has gained coverage in various media outlets, including the women’s magazine “Precious” and television programs like “Talk Queens” and “PopUP.” For further details, visit GINZA Bashodo’s official homepage.

The Arrival of Oversized Warabi Mochi

The location chosen for this event is bustling CoCoLo Gate, right in front of the east exit of the Niigata Shinkansen. Here, a large warabi mochi panel will catch the eye of passersby, inviting them to discover the other delights inside. Visitors are encouraged to take photos and enjoy the sight as they spot the enticing display buzzing with activity, making it an ideal meeting point.

Whether you’re traveling, looking for a gift, or treating yourself after a long day, GINZA Bashodo hopes to create special moments for everyone.

Perfect for Gifting or Traveling

The focus of this event will be the popular “warabi mochi” boxed set, which has received excellent reviews from customers in both the Ginza and Shibuya locations. Tailored for travelers and a perfect souvenir, it guarantees that the delightful chewy texture is maintained even when on the go, thanks to a special preservation method.

Flavor Selections

• - Tamba Black Bean Kinako: A classic with the rich flavor of roasted soybeans; a best-seller among the GINZA Bashodo range.
• - Matcha Kinako: Featuring a robust aroma and slight bitterness, this flavor is a favorite, especially as a souvenir.
• - Black Sesame Kinako: Offers a unique crunchiness that sets it apart from other warabi mochi varieties; a more sophisticated choice.
• - Cocoa Kinako: A delightful fusion of traditional and modern flavors, loved by children and sure to become a favorite.

Each box is not only pleasing to the palate but is also presented elegantly, making it perfect for gifting or personal enjoyment. You can choose based on preferences—whether you seek kinako and sesame for yourself or matcha for a gift.

Event Details

Dates: May 6, 2026 - May 19, 2026
Venue: Niigata Station, CoCoLo Gate (East Shinkansen Exit)
Products Available: Warabi mochi boxed sets (with flavors including kinako, matcha, sesame, cocoa)
Signage: Look for the large warabi mochi panel at the event.

For more information, visit GINZA Bashodo's official website or contact them directly at [email protected].

Official LINE account: GINZA Bashodo LINE
Please note that quantities are limited, so it's best to visit early to secure your treat!