#Japan #totonoü #The Sauna #barrel sauna #Shinano

totonoü Partners with The Sauna

totonoü Japan Co., a company specializing in importing and selling Nordic sauna products, has announced an exciting partnership with The Sauna, an outdoor sauna facility located in Shinano Town, Nagano Prefecture. This collaboration is a part of their newly established "Well-being Partner" system, aimed at enhancing workplace wellness through the integration of sauna experiences for employees.

The recent partnership will introduce a premium Nordic barrel sauna into The Sauna’s facility, designed to enhance employee welfare. This initiative reflects a shared vision of both companies to explore and promote the concept of living and working closely associated with sauna culture, akin to Nordic lifestyles.

Overview of the Partnership

The collaboration stems from a mutual desire to bring the essence of Nordic sauna culture to Japan. Since their initial meetings, totonoü and The Sauna have recognized each other's ambitions and have been in continuous dialogue. In 2023 and 2024, members of totonoü will join a Nordic tour organized by The Sauna’s manager, Noda Kurakushionbeibe, to discuss and experience sauna culture firsthand in Estonia.

This partnership represents the first step in totonoü’s "Well-being Partner" initiative. The goal is to implement the barrel sauna as an employee facility that allows for practical experimentation regarding the benefits of on-site saunas for the workforce. Additionally, The Sauna will share updates about this initiative through their podcast, \"The Sauna's Hokahoka Radio\".

The Motivation Behind the Barrel Sauna

The Outdoor Sauna facility, known as The Sauna, is cherished for its scenic location by Lake Nojiri, yet it frequently reaches full capacity, constraining employee access to sauna facilities. Employees have expressed the need for a private sauna where they can relax without feeling self-conscious. To address this, a 1.2m barrel sauna will be strategically located near the office space, enabling staff to enjoy sauna breaks comfortably.

This newly introduced barrel sauna operates on an electric stove, allowing for quick heating with just a flip of a switch, making it convenient for short breaks. Constructed to withstand even the harsh winters of Estonia, this sauna is designed to provide an unparalleled experience, even in the snowy surroundings of Lake Nojiri.

Understanding totonoü's Well-being Partner System

totonoü is committed to realizing a lifestyle integrated with saunas in Japan. Their "Well-being Partner" program forms partnerships with individuals and businesses that resonate with this mission, aiming to spread the influence of sauna culture. Following the partnership with The Sauna, totonoü plans to collaborate with real estate developers, accommodations, athletes, influencers, and cultural figures to collectively shape a new dimension for the sauna lifestyle in Japan.

Interested parties looking to explore this partnership can reach out through totonoü’s inquiry form on their official website.

Insights from Key Figures

The manager of The Sauna, Noda Kurakushionbeibe, expressed excitement regarding the collaboration, stating how their backgrounds and passion for saunas align beautifully. He emphasized that prioritizing sauna enjoyment for both customers and staff leads to a richer service experience.

On the other hand, the CEO of totonoü, Saito Alex Gotou, acknowledged The Sauna as a pioneering establishment in Japan’s sauna scene that has continually inspired them since their opening in 2019. He is thrilled to embark on this partnership and contribute to the evolution of sauna culture in Japan over the next decade.

For inquiries regarding this partnership, individuals can contact totonoü through their official contact page or visit their dedicated product links.

In summary, this partnership between totonoü and The Sauna represents a significant leap towards integrating sauna culture into daily life in Japan, promoting well-being and work-life balance.