Quad Introduces Advanced Audience Creation with Snowflake's AI for Marketing Precision
In a major development that promises to change the face of audience targeting in marketing, Quad/Graphics Inc. has launched an innovative feature within its Audience Builder platform that leverages Snowflake's advanced AI capabilities. This groundbreaking enhancement makes it easier, quicker, and more precise for marketers to create targeted audience segments through natural language AI prompts.
The newly introduced audience-building features enable users to extract highly specific audience segments with minimal effort. Previously, marketers might have needed to navigate complex queries and technical jargon to leverage large datasets. Now, they simply need to utilize conversational commands to interact with Quad's extensive data stack, which encompasses billions of household data points. The integration with Snowflake's Cortex AI platform significantly reduces the time required to build relevant audiences, making it accessible even to those without technical expertise.
Quad’s Senior Vice President of Client Technology and Product Development, George Forge, emphasized the transformative nature of this feature. He stated, "With the power of Snowflake’s AI at our fingertips, we are revolutionizing the audience targeting process. This innovation allows us to gather insights and identify our clients’ potential customers with unprecedented speed and accuracy."
Snowflake's Global Head of Marketing and Advertising, Erin Foxworthy, echoed this sentiment, highlighting how natural language processing combined with a user-friendly platform transforms how marketers engage with their data. This improvement facilitates a deeper understanding of consumer behaviors and preferences, enabling brands to unlock valuable insights and act promptly.
The Audience Builder represents a synthesis of Quad's vast knowledge about U.S. households, illustrating a model grounded in data stability. By analyzing household data—over 92% of all U.S. households and nearly 97% of the adult population—marketers can achieve a nuanced understanding of audience passions and interests. This approach allows for greater personalization and engagement, highlighting the potential for more tailored marketing strategies that resonate with target consumers.
With natural language AI prompts, crafting audience profiles is effortless. For instance, a request like “Build an audience of competitive bike riders in South Carolina” can be executed intuitively. Marketers can pull readiness insights and consolidate strategies across different channels to ensure consistency in messaging and outreach.
This new feature in Quad's Audience Builder streamlines operations, making it instrumental for media strategists, planners, and analysts eager to design high-performing audience segments that can be deployed across various platforms.
Quad's commitment to enhancing marketing effectiveness is encapsulated in the MX Solutions Suite, a comprehensive system that blends creative, production, and media solutions across both online and offline channels. With cutting-edge technology and data-driven intelligence at its core, Quad simplifies marketing processes, creating optimal pathways for clients to connect with consumers effectively.
Employing around 11,000 individuals across 11 countries, Quad serves approximately 2,100 clients, spanning various industry verticals such as retail, consumer packaged goods, and direct-to-consumer services. With its ranked status among the largest agency companies in the U.S. by Ad Age, Quad continues to push the envelope in marketing innovation.
For marketers looking to harness the power of data for audience creation, Quad’s Audience Builder provides a seamless, effective solution that not only improves marketing efficacy but also ensures better alignment with consumers' needs and desires. This significant leap in audience targeting technology marks a pivotal step for Quad and its clients toward more impactful marketing initiatives.
For further insights or to explore Quad’s offerings, visit the official website at quad.com. This innovative approach to marketing continues to solidify Quad’s reputation as a leader in harnessing data and technology to create meaningful consumer connections.
The newly introduced audience-building features enable users to extract highly specific audience segments with minimal effort. Previously, marketers might have needed to navigate complex queries and technical jargon to leverage large datasets. Now, they simply need to utilize conversational commands to interact with Quad's extensive data stack, which encompasses billions of household data points. The integration with Snowflake's Cortex AI platform significantly reduces the time required to build relevant audiences, making it accessible even to those without technical expertise.
Quad’s Senior Vice President of Client Technology and Product Development, George Forge, emphasized the transformative nature of this feature. He stated, "With the power of Snowflake’s AI at our fingertips, we are revolutionizing the audience targeting process. This innovation allows us to gather insights and identify our clients’ potential customers with unprecedented speed and accuracy."
Snowflake's Global Head of Marketing and Advertising, Erin Foxworthy, echoed this sentiment, highlighting how natural language processing combined with a user-friendly platform transforms how marketers engage with their data. This improvement facilitates a deeper understanding of consumer behaviors and preferences, enabling brands to unlock valuable insights and act promptly.
The Audience Builder represents a synthesis of Quad's vast knowledge about U.S. households, illustrating a model grounded in data stability. By analyzing household data—over 92% of all U.S. households and nearly 97% of the adult population—marketers can achieve a nuanced understanding of audience passions and interests. This approach allows for greater personalization and engagement, highlighting the potential for more tailored marketing strategies that resonate with target consumers.
With natural language AI prompts, crafting audience profiles is effortless. For instance, a request like “Build an audience of competitive bike riders in South Carolina” can be executed intuitively. Marketers can pull readiness insights and consolidate strategies across different channels to ensure consistency in messaging and outreach.
This new feature in Quad's Audience Builder streamlines operations, making it instrumental for media strategists, planners, and analysts eager to design high-performing audience segments that can be deployed across various platforms.
Quad's commitment to enhancing marketing effectiveness is encapsulated in the MX Solutions Suite, a comprehensive system that blends creative, production, and media solutions across both online and offline channels. With cutting-edge technology and data-driven intelligence at its core, Quad simplifies marketing processes, creating optimal pathways for clients to connect with consumers effectively.
Employing around 11,000 individuals across 11 countries, Quad serves approximately 2,100 clients, spanning various industry verticals such as retail, consumer packaged goods, and direct-to-consumer services. With its ranked status among the largest agency companies in the U.S. by Ad Age, Quad continues to push the envelope in marketing innovation.
For marketers looking to harness the power of data for audience creation, Quad’s Audience Builder provides a seamless, effective solution that not only improves marketing efficacy but also ensures better alignment with consumers' needs and desires. This significant leap in audience targeting technology marks a pivotal step for Quad and its clients toward more impactful marketing initiatives.
For further insights or to explore Quad’s offerings, visit the official website at quad.com. This innovative approach to marketing continues to solidify Quad’s reputation as a leader in harnessing data and technology to create meaningful consumer connections.
Topics Consumer Technology）
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