#Japan #Tokyo #Aplus #iYellBank #iYellConnectingLoan

iYellBank and APLUS Jointly Develop "iYell Connecting Loan (001)"

In an exciting development for home financing, iYellBank, a subsidiary of iYell Inc., has partnered with APLUS, a member of the SBI Shinsei Bank Group, to unveil a novel bridge loan product named "iYell Connecting Loan (001)". This initiative marks a significant change in the way residential home loans are processed and accessed, catering specifically to real estate and housing businesses that utilize the iYell group’s residential loan support services called "iYell Dandori".

1. Background and Purpose of the Collaboration

Both iYellBank and APLUS have recognized the challenges faced by customers in securing bridge financing for home construction. The complexities and lengthy processes often deter potential homeowners from pursuing their dream homes. As a response, iYellBank has been pushing for digital transformation in the housing finance sector, integrating fintech solutions to enhance customer convenience. This partnership aims to merge iYellBank's innovative technology with APLUS’s longstanding financial expertise to deliver a superior and secure bridge financing solution.

2. Key Features of "iYell Connecting Loan (001)"

This product is tailored exclusively for clients of iYell group’s real estate and housing businesses, ensuring focused service delivery.

• - Seamless Online Process: The entire application and contract process can be completed online without face-to-face interaction. As long as there is internet access, applicants can finalize procedures from their devices, negating the need for physical visits to branches nationwide.
• - Quick Funding: Customers can expect funding within as little as four business days from signing the contract (provided there are no documentation issues). This quick turnaround is designed to meet urgent funding needs during the home construction phase.
• - Limited-Time Special Interest Rate Campaign: To commemorate the launch of this new product, a special interest rate campaign is being offered until April 15, 2026. This initiative helps reduce the interest burden during construction, allowing for more flexible financial planning.

3. Future Prospects

Looking ahead, both iYellBank and APLUS are committed to leveraging their strengths to further enhance customer support in their home-building endeavors. By offering user-friendly services, they aim to invigorate the housing market and assist many aspiring homeowners.

Company Overviews

• - iYell Inc.

- CEO: Mitsuhiro Kubota
- Location: 4-7-7 Aobadai, Meguro-ku, Tokyo, Sumitomo Realty & Development Aobadai Hills 7F
- Founded: May 12, 2016
- Business Focus: Providing a residential loan platform
- Invested Capital: 8.27 billion yen as of October 2025
- Website: iYell

• - iYellBank Inc.

- CEO: Mitsuhiro Kubota
- Location: Same as above
- Founded: June 5, 2018
- Business Focus: Loan business and mediation
- Website: iYellBank

• - APLUS Inc.

- CEO: Takayuki Shimada
- Location: 2-4-3 Nihonbashi Muromachi, Chuo-ku, Tokyo, Nihonbashi Muromachi Nomura Building
- Founded: April 24, 2009 (Established October 6, 1956)
- Business Focus: Shopping credit, card services, and payment solutions
- Website: APLUS