#Japan #AI Technology #Shibuya #STAFF START #Nakayoshi Mirror

STAFF START Unveils 'Nakayoshi Mirror'

In a notable move to revolutionize the online shopping landscape, Vanish Standard, headquartered in Shibuya, Tokyo, has officially launched a new feature named 'Nakayoshi Mirror' for their STAFF START application. This innovative tool, which integrates artificial intelligence to merge users' photos with uploaded styling images from staff, will be available starting September 30, 2025. The aim is to create an enjoyable and interactive online fitting experience, addressing the longstanding issue of engagement in e-commerce shopping.

To celebrate the new feature's launch, a special campaign will allow companies to utilize 'Nakayoshi Mirror' with a two-month free trial for those who sign up between September 30, 2025, and December 31, 2025. However, it is essential to note that a separate contract with 'SNAP PLAY' is required to access this feature.

Boosting Engagement with AI-Powered Fittings

According to early adopters of the 'Nakayoshi Mirror', there has been a staggering 2.6 times increase in conversion rates (CVR) among users employing the new feature compared to those merely browsing staff style guides. The cutting-edge AI technology allows users to transform their images by changing hairstyles in addition to faces in just 20 seconds. As users explore, they can simultaneously try on multiple looks without any waiting, drastically enhancing the overall user experience during online shopping.

This feature aims not just to replicate in-store interactions but to transform the shopping process into a fun social event. It encourages users to share their fitting images via popular communication platforms like LINE, enabling conversations and interactions much like those experienced while shopping in physical stores. This social aspect is crucial for bridging the gap that often makes online shopping feel isolating and less engaging.

Key Features of 'Nakayoshi Mirror'

• - Advanced Head Change AI: The innovative AI doesn't just alter the face but also the hairstyle, allowing users to see how they would look with different styles from various angles, including profiles and downward views which many other technologies struggle with.

• - Simultaneous Try-On Options: Users can select as many styles as they want, and the AI processes these in the background, allowing for an uninterrupted browsing experience while waiting for image generation.

• - Social Engagement: The entire concept revolves around creating a friendly shopping atmosphere where users can discuss their picks with friends online, turning fitting sessions into more enjoyable and communal experiences.

These features enrich the shopping journey, offering not just personal fittings but also making the process of purchasing gifts less daunting. Buyers will gain confidence in choosing clothing that fits their friends or family by utilizing the assurance that the styles will complement their loved ones.

Enhancing Omnichannel Customer Experience

Looking ahead, STAFF START plans to enhance the synergy between physical and online shopping by combining customer purchase data across both platforms. This will pave the way for even more personalized customer engagements. The 'Omnichannel Customer Record' will be integrated with the 'Nakayoshi Mirror', allowing in-store staff to recognize customers based on their prior online interests and customize their service accordingly.

STAFF START serves more than 3,000 brands across various industries including apparel, beauty, home goods, and food, and has facilitated sales exceeding 209.1 billion yen through its platform. This level of integration between technology and retail represents a significant leap forward in how customers interact with brands, blending the digital and physical shopping experiences seamlessly.

In summary, STAFF START’s 'Nakayoshi Mirror' sets out to not only solve the engagement issues within online shopping but to transform the very nature of how we view and experience e-commerce, making it more lively, social, and ultimately more enjoyable for consumers. The future of shopping is here, and it looks more connected than ever.