#Japan #Uonuma Koshihikari #Tokamachi #TOIRO PREMIUM KOMEKO #Plant-Based Cookies

TOIRO PREMIUM KOMEKO Introduces Unique Cookies

Japanese rice, known for its distinct flavors and textures, is now being transformed into delectable cookies that promise to be a game changer in the world of plant-based snacks.

On September 10, 2026, JR East Cross Station Food Company will launch two new cookie varieties under its premium rice flour brand, TOIRO PREMIUM KOMEKO, made exclusively from 100% Uonuma Koshihikari rice flour sourced from Tokamachi, Niigata.

Unveiling the Flavors

The cookies named Yukigome Sakuri will be available in two flavors: Plain and Hojicha. Both varieties are crafted solely using plant-based ingredients, allowing the natural sweetness of the rice to shine without the interference of animal products such as butter, eggs, or dairy. This innovative approach highlights the purity of the rice while providing a unique taste experience—one that resonates with health-conscious consumers. The Plain version offers a straightforward taste of rice's mild sweetness, while the Hojicha variant features the aromatic depth of roasted green tea, which unfolds beautifully as you chew.

Specialized Rice Flour Production

The base ingredient, Uonuma Koshihikari rice, is noted for its low starch damage rate due to a special milling process that ensures it absorbs just the right amount of water, resulting in a fine texture perfect for cookies. By combining rice-based plant butter and rice oil along with a touch of soybean flour, the cookies achieve an airy chewiness reminiscent of eating rice balls. This thoughtful texture allows the cookies to meld seamlessly with your body, enhancing the eating experience.

Innovative Packaging with a Purpose

The cookies come packaged in eco-conscious materials. The packaging utilizes kome-kami, a paper made from surplus rice, reflecting the brand's commitment to sustainability and resourcefulness. Furthermore, the sound of crunching these cookies is meant to evoke the pleasant sound of stepping on snow in Tokamachi, capturing the essence of its snowy landscapes.

A Moral Choice for Snackers

Both cookie varieties carry the Vegan Certification from the NPO Veggie Project Japan, signifying that they are free of animal-derived ingredients. This certification assures consumers that they can enjoy delectable snacks that align with their dietary preferences. Additionally, the Tokamachi Sukoyaka Factory continues to focus on creating allergy-friendly products, ensuring inclusivity in food choices.

Product Details

• - Product Name: Yukigome Sakuri (Plain / Box) and Hojicha (Box)
• - Launch Date: September 10, 2026
• - Retail Price: ₦880 (tax inclusive)
• - Content: 8 cookies per bag

Where to Buy

The Yukigome Sakuri cookies will be available at select vendors including:

• - Ekibenya Matsuri, Gransta Tokyo (inside JR Tokyo Station)
• - Ekibenya Matsuri Select, Shinkansen South Transfer Gate (inside JR Tokyo Station)
• - Ekibenya Matsuri Select, Shinjuku South Gate (inside JR Shinjuku Station)
• - Information Center THE NIIGATA, Ginza (Chuo Ward, Tokyo)
• - Roadside Station Cross Ten Tokamachi (Tokamachi, Niigata)
• - Tokamachi City General Tourist Information Center TOCCO (Tokamachi, Niigata)
• - Atama Resort Bernatio Shop (Tokamachi, Niigata)
• - Kiyotsukyou Entrance Facility (Tokamachi, Niigata)

Furthermore, they will also be available online on JRE MALL and Rakuten's JR-Cross Food Mall.

About TOIRO PREMIUM KOMEKO

Developed in the heart of Japan’s food-savvy Tokamachi region, TOIRO PREMIUM KOMEKO represents the pinnacle of rice flour confectionery, emphasizing the natural wonderful flavors of the Uonuma Koshihikari rice. Manufactured under the expert guidance of rice flour specialists, these cookies showcase the exquisite taste and texture inherent in premium Japanese rice, solidifying TOIRO's place as a leader in the plant-based sweets market.

With its dedication to quality, sustainability, and innovation, TOIRO PREMIUM KOMEKO is set to redefine how we enjoy rice-based snacks, one cookie at a time.