#USA #Jersey City #G-SHOCK #Grogu #Mandalorian

G-SHOCK Collaborates with 'Star Wars: The Mandalorian and Grogu'

Casio America, Inc. has officially announced a remarkable collaboration with Lucasfilm for the upcoming cinematic release of "Star Wars: The Mandalorian and Grogu." This partnership marks a unique intersection of the renowned durability of G-SHOCK watches and the expansive universe of Star Wars, combining style, function, and fandom in a way that captivates fans and collectors alike.

The Anticipated Launch

On May 1, 2026, G-SHOCK will launch two exclusive timepieces inspired by the beloved characters of the series. With the movie set to release on May 22, 2026, this campaign is designed to engage audiences across the US, UK, and EU.

Timepieces that Resonate with Fans

The campaign features two distinct models:

• - GM2100: This model is designed to resemble the iconic Beskar steel associated with Mandalorian armor. It showcases a forged metal bezel with a rugged, industrial finish, echoing the protective plating of Din Djarin, also known as the Mandalorian. Moreover, it maintains the core shock resistance that G-SHOCK is known for, ensuring it can withstand the toughest conditions.
• - BA110 BABY-G: Reflecting the charm and colors of Grogu, this BABY-G model comes in a vibrant green hue. Despite its compact design, it upholds G-SHOCK's reputation for toughness and resilience, making it the perfect accessory for fans of all ages.

Innovative Accessories for Collectors

In a first for G-SHOCK, both watches will be packaged with a collectible, officially licensed Bounty Hunter ID Card Watch Stand. This unique stand serves not only as a display piece but can also be transformed into a 3D watch holder through cleverly designed integrated magnets. It’s a nod to the fans, designed explicitly for those who want to showcase their timepieces.

Campaign Built on Connection

The advertising campaign surrounding this launch emphasizes the deeper connections that fans share, reflecting the father-child bond seen in both the G-SHOCK ad and the narrative of The Mandalorian and Grogu. This portrayal underlines how stories like these weave generations of fans together, celebrating the spirit of community.

Warren Halliwell, CASIO UK's Senior Marketing Content Campaign Manager, stated, "Merging the unmatched toughness of G-SHOCK with the incredible universe of 'The Mandalorian and Grogu' wasn't just a project for me; it was a passion. We wanted to create a collaboration to deliver a truly bounty hunter-ready timepiece, built to survive the harshness of space. But the real magic happens when this gear reaches the fans."

The partnership also highlights the joy of fandom, illustrated through a father and daughter excitedly heading to the theater for a preview screening, showcasing how the imagery and designs resonate with audiences.

Technical Specs

Both the GM2100-1ASW and BA110YK-3ASW models come equipped with cutting-edge G-SHOCK technology, including:

• - Shock Resistance
• - Water Resistance: 200M and 100M, respectively
• - LED Light
• - Five Daily Alarms
• - 1/100th Second Stopwatch
• - Countdown Timer
• - World Time Settings
• - 12/24 Hour Time Formats

Availability

Fans eager to obtain the collectible watches won't have to wait long. The limited promotional G-SHOCK collection will be available at flagship G-SHOCK stores, select retailers, and online starting May 1, 2026. The GM2100-1ASW will retail for $220, while the BA110YK-3ASW will be available for $130. Customers can accessorize with confidence at select retailers, gshock.casio.com/us, and at the G-SHOCK SoHo Store.

For more info about this limited collaboration and to explore the wide array of G-SHOCK products, visit gshock.casio.com/us.

About the Movie

"Star Wars: The Mandalorian and Grogu" is poised to deliver thrilling adventures as the iconic duo embarks on their latest mission. Featuring a blend of new and familiar characters, the film promises to continuing the rich legacy of the Star Wars universe.

With a focus on both nostalgia and innovation, this G-SHOCK collaboration is sure to become a favorite among fans as they gear up for the next chapter in the Star Wars saga.