#Japan #Hiroshima #sokoiko! Cycling #Asuka Village

Introduction to sokoiko! Cycling Tours

The sokoiko! Cycling Tours has a new milestone as it officially established a council on September 2, 2025. This initiative brings together five regions – Hiroshima, Kitahiroshima Town (Oasa), Tsuwano, Asuka Village, and Tokyo. The aim is clear: to boost tourism, improve profitability, and strengthen brand identity.

The formation of this council comes with the support of the Japan Tourism Agency's 2025 initiative for developing profitable tourism content. With a focus on story-telling cycling experiences, the council will enhance tourism offerings and establish sustainable operational frameworks.

Networking Event on December 9

To kick off these efforts, a networking event titled "sokoiko! Networking Event" will take place on December 9, 2025. This gathering aims to bring together guides and operators from the five regions to discuss collaborative strategies and brand development plans.

Event Details:

• - Date: December 9, 2025, from 6:00 PM to 9:00 PM
• - Location: Tokyo Midtown Yaesu, 5th Floor Studio
• - Participation Fee: 3,000 yen (tax included)
• - Registration: Sign Up Here

About sokoiko! Cycling Tours

The brand name 'sokoiko!' can be translated to “Let’s go there!”, reflecting its core essence in promoting story-driven cycling experiences. Local guides, who are intimately familiar with their regions, share the rich historical and cultural narratives unique to each area, transforming mere sightseeing into immersive experiences that resonate personally with travelers.

Their tours have received high praise, especially in Hiroshima, which was named a Traveler’s Choice Best of the Best experience for two consecutive years on TripAdvisor, placing it among the top 1% of global experiences.

Currently, sokoiko! offers tours in five distinct areas, each richly layered with its own history, culture, and community dynamics. Guides act as storytellers, crafting tours that deepen connections with the locales and fostering impactful interactions for the participants.

Strengthening the Collaborative Framework

The establishment of the council is designed to enhance brand power and streamline operational efficiency among the regions. Some objectives include:

• - Boosting brand recognition while improving operational efficiency
• - Increasing values to raise per capita revenue and ensure profitability across all areas
• - Enhancing guide training and unifying quality standards
• - Implementing Online Travel Agency (OTA) immediate booking systems and accommodation partnerships to solidify revenue models

Upcoming Networking Event Agenda

The agenda for the networking event is as follows:

• - 6:00-6:05 - Opening Remarks
• - 6:05-6:20 - Brand Introduction
• - 6:20-6:45 - Presentations from each area (5 minutes each for 5 regions)
• - 6:50-7:20 - Panel Discussion featuring:

- BOJ Co., Ltd. President Noguchi
- Regional Support - Yoshida, President of the Regional Branding Institute
- Government Administration - Yabuki, Head of Tourism Resources Section
- sokoiko! - Ishitobi from mint Co., Ltd.

• - 7:20-7:30 - Introduction to Networking
• - 7:30-9:00 - sokoiko! night! (Networking Event)

Committee Structure

The leadership framework consists of:

• - Chairperson: Satoshi Ishitobi, CEO of mint Co., Ltd.
• - Vice Chair: Takahiro Horita, CEO of Oasa Transportation Co., Ltd.
• - Auditor: Yuko Suzuki, Representative of TOKYO ACTIVE TOURS

Contact Information

For inquiries regarding this initiative, please contact:
sokoiko! Cycling Tours
Email: [email protected] (Attn: Ishitobi, Hayashi)

Official sokoiko! Cycling Tours Website

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The picturesque landscapes of Hiroshima, Kitahiroshima Town, Tokyo, Tsuwano, and Asuka Village await! Experience the stories and beauty in the heart of Japan through sokoiko! Cycling Tours.