#United States #New York #SABRE Awards #AISquared #5W PR

5W PR Celebrates SABRE Awards Recognition

5W PR, recognized as one of the foremost independently owned public relations and digital marketing agencies in the United States, has announced its nomination as a finalist in the 2026 SABRE Awards for the North American region. The agency has earned this nomination in the prestigious Marketing Communications category due to its outstanding collaboration with AISquared, a prominent enterprise data and AI infrastructure platform.

The SABRE Awards are renowned for honoring exceptional achievements in branding, reputation management, and engagement across the public relations spectrum. The winners of these esteemed awards will be revealed at a notable ceremony scheduled for May 5 at Cipriani 42nd Street in New York City.

This acknowledgment serves as a testament to 5W's effectiveness in elevating AISquared from a nascent player in the market to a recognized leader in the operationalization of artificial intelligence within enterprises. The firm executed a well-crafted strategy that emphasized executive thought leadership coupled with timely newsjacking. This approach strategically positioned AISquared in pivotal discussions surrounding AI, workplace transitions, and overall business implications.

The proactive media relations initiative spearheaded by 5W successfully garnered an impressive total of 165 media placements throughout 2025. These placements included features in notable outlets such as The Wall Street Journal, Fast Company, Barron's, and Fortune. Additionally, the campaign was instrumental in enhancing the broadcast visibility of AISquared’s CEO, which further consolidated the company’s authority and amplified its message among key business decision-makers.

The outcomes speak volumes; AISquared recorded a phenomenal rate of 1,100% growth in Annual Recurring Revenue (ARR), maintained a net revenue retention exceeding 115%, and quadrupled its customer base across various sectors, including commercial, regulated, and federal markets. This explosive growth solidified AISquared’s status as a premier provider of AI solutions in the enterprise landscape.

Lori Ruggiero, the Managing Partner and EVP of Corporate Technology at 5W, expressed her thoughts on the accolade, stating, "This recognition reflects our team's ability to build meaningful visibility and credibility for emerging companies through strategic storytelling and consistent media engagement. By aligning AISquared with the most important conversations shaping the future of AI, we were able to elevate their voice and drive measurable business impact."

The SABRE Awards are considered among the most prestigious in the industry, celebrating campaigns that exemplify the highest standards of creativity, integrity, and effectiveness. The acknowledgment of 5W PR not only illustrates its ongoing leadership in delivering robust communications strategies across various sectors but also the agency’s commitment to achieving tangible results for its clients.

Founded in 2003, 5W PR continues to make waves in the PR industry. The agency has been consistently acknowledged as a top-tier public relations firm by leading publications like O'Dwyer's. Furthermore, it was honored with the title of Agency of the Year in the 2024 American Business Awards and was named one of the 2024 Digiday WorkLife Employer of the Year. With a team of over 250 professionals, 5W PR specializes in a diverse array of sectors, including B2B communications, corporate reputation management, crisis communications, and digital marketing strategies.

For anyone interested in discovering more about 5W PR and its innovative strategies, feel free to visit their website at 5W PR.