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ROLLER and Adyen Launch Rapid Financing for Venues

In an exciting development for the leisure and attractions industry, ROLLER, a premier venue management platform, has teamed up with Adyen, a global financial technology leader. This partnership aims to revolutionize the way over 3,000 venues access financing through ROLLER Capital, an integrated solution designed to facilitate swift and straightforward funding processes for businesses.

The seamless integration of embedded finance within ROLLER’s platform allows venue operators to tap into flexible financing options directly from their existing systems. ROLLER Capital reflects Adyen's commitment to providing financial solutions that align with the dynamic needs of modern businesses. The launch has already seen remarkable results, with $1 million in business loans disbursed within just the first week to a select group of users. This initiative is set to benefit a wide variety of establishments, including trampoline parks, family entertainment centers, and cultural attractions.

Quick and Easy Access to Funds

One of the standout features of ROLLER Capital is the speed with which users can access funds. Venue operators benefit from the ability to view pre-approved loan offers and request financing in a matter of seconds. Once approved, funds can be available in their accounts as soon as the next business day, which is particularly advantageous for operators needing immediate financial support for upgrades or staffing.

In a market where traditional banking can often involve drawn-out applications and extensive paperwork, ROLLER Capital simplifies the process significantly. Loans offered range from $500 to $100,000, tailored to the sales performance of the venue. This model eliminates cumbersome administration and ensures that venues can secure the capital they require when they need it most.

Flexible Repayment Options

Flexibility is another core benefit of ROLLER Capital. Repayment is tailored to the venue's success, with terms allowing venues to repay a fixed percentage of their daily sales (between 1% and 15%). This structure means that during lean days, repayment amounts adjust accordingly, easing the financial burden on venue operators. With terms extending up to nine months, and no penalties for early repayments or late fees, business owners can find relief in knowing they have a manageable plan in place.

Elena Kaljian, co-owner of the Art Play Cafe in Petaluma, California, shared her experience with the new service, stating, "We applied on Monday morning and it was immediately accepted. We saw how much we were approved for, and by Thursday, the funds were already in our account. It was a super quick and easy process."

Expanding Reach Across Markets

ROLLER Capital is now available for customers across the United States, Canada, Australia, the United Kingdom, and Ireland, with plans to extend the service to Finland, the Netherlands, Spain, and Sweden soon. This rapid expansion underscores the growing demand for embedded financial services within the leisure sector. The collaboration with Adyen not only enhances ROLLER's offerings but also reinforces its position as a leading solution provider in the venue management space.

Chris Rich, VP of Financial Services at ROLLER, commented on the significance of this initiative, recognizing the challenges faced by venue operators, especially those in capital-intensive industries. He noted, "Adyen Capital lets us put working capital in their hands in hours, not weeks, directly inside the platform they already use every day. We've issued over $1 million in business loans across a small pilot in the U.S., proving that this is solving a real, urgent problem for our customers."

Roelant Prins, Chief Commercial Officer at Adyen, elaborated on the impact of such partnerships, stating, "Platforms like ROLLER are at the heart of a venue's operations. By embedding financial services like ROLLER Capital, they provide immense value to operators at a critical point of need. We are eager to support ROLLER in expanding this invaluable service globally."

Conclusion

The collaboration between ROLLER and Adyen marks a significant step towards modernizing financial access for venues within the entertainment and leisure industries. By offering fast, flexible financing solutions tailored to the specific needs of businesses, they are paving the way for enhanced operational efficiency, ultimately supporting the growth and sustainability of venues that are essential to community engagement and enjoyment. With ROLLER Capital, venue owners can focus on what they do best—delivering exceptional experiences—while leaving financial hurdles behind.

For more information about ROLLER and its innovative services, visit roller.software.