#Japan #Tokyo #povo2.0 #KDDI Digital Life #SiteMiraiZ

KDDI Digital Life Revamps 'povo2.0' Website with SiteMiraiZ

KDDI Digital Life, a subsidiary of KDDI Group, has announced the successful launch of the revamped official website for its prepaid mobile service, 'povo2.0', leveraging the powerful CMS tool, SiteMiraiZ, developed by AtoJ Co., Ltd. This redesign has not only significantly cut operational costs by 62% but also improved conversion rates by 3.2%, marking a notable enhancement in user experience and site efficiency.

What Is 'povo2.0'?

Launched in September 2021, 'povo2.0' represents a paradigm shift in mobile service pricing and usage flexibility. It offers a unique prepaid service model where users can choose their required data allowances and additional features without incurring large fixed monthly fees or cancellation costs. With a focus on user choice, 'povo2.0' employs a customizable topping system that allows users to select options based on their needs. This innovation has garnered a diverse customer base, particularly among younger users and business professionals, all seeking more control over their mobile spending.

Background for SiteMiraiZ Implementation

Before the overhaul, the official website was predominantly designed for desktop use, even though smartphone users constituted 70-80% of the traffic. The previous design lacked optimization for mobile access, resulting in inefficiencies. Moreover, the heavy reliance on external agencies for site management led to increased costs and delays in implementing updates and changes. The complexity of the site structure and inconsistent URL rules further harmed its search engine optimization (SEO) and user experience.

In response to these challenges, KDDI Digital Life sought a CMS that could enable a smartphone-first design, streamline operations, and improve SEO. After considering various options, they chose AtoJ’s SiteMiraiZ, known for its user-friendly interface, robust security, and high customization capabilities.

Results Post-Launch

The newly launched site features a responsive layout optimized for mobile users and an intuitive menu that facilitates quick navigation. This redesign led to a 3% decrease in bounce rates and the previously mentioned 3.2% increase in conversion rates, reflecting a higher level of user satisfaction. Feedback suggests that the enhanced usability and accessibility have significantly enriched the brand experience, prompting users to engage more deeply with the service.

Additionally, the transition from agency-dependent operations to in-house management reduced site maintenance costs by approximately 62%. Internal teams can now update content and release new features efficiently, allowing for timely marketing initiatives and increased responsiveness to customers’ changing needs.

SEO Improvements and User Engagement

The revisions of headings and the consolidation of URL structures have also enhanced the website's SEO performance. This effort has resulted in increased visitor traffic driven by search engines, allowing more users to engage comfortably with the site. By building a user-friendly environment, KDDI Digital Life aims to cater to more customers.

Testimonials from KDDI Digital Life

A representative from KDDI Digital Life shared, "The operational efficacy and cost-effectiveness post-renovation have been remarkable. We've been using the new CMS for several months now, and the intuitive interface has greatly reduced our coding burdens, a major asset for anyone looking to move away from agency reliance."

"If any companies are looking to minimize dependency on external agencies, we strongly recommend SiteMiraiZ. It facilitates smooth in-house management, allowing for rapid site updates and improvements while also making the process greatly adaptable."

About SiteMiraiZ

Developed by AtoJ Co., Ltd, SiteMiraiZ is a domestic cloud CMS that specializes in web development and management support as well as digital marketing assistance. Built upon the pragmatic experience of 'ecbeing', which leads the domestic EC site construction market, SiteMiraiZ is fortified with robust security features and extensive functionality that cater to the highest standards of web business development. It promotes intuitive no-code operations, permitting any user to seamlessly manage updates or site creation as needed.

Conclusion

The strategic overhaul of the 'povo2.0' website represents a significant leap forward in both operational capability and user experience, showcasing how effective digital transformations can lead to improved customer satisfaction and business performance. KDDI Digital Life’s partnership with AtoJ in using SiteMiraiZ exemplifies an innovative approach to modern telecommunications and digital service management.

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