#Japan #Tokyo #Denmark #Food Waste #Too Good To Go

Too Good To Go: A Game-Changer in the Fight Against Food Waste

Too Good To Go, the world's leading food waste reduction app, is taking significant strides in Japan by expanding its services to Tokyo and three surrounding prefectures this June. Operated by Too Good To Go Japan, a subsidiary of the Danish company based in Shibuya, the app connects consumers with local restaurants and retailers to purchase surplus food and reduce waste effectively.

Area Expansion in Full Swing

Over the past months, Too Good To Go has partnered with numerous establishments in Tokyo, leading to a versatile increase in the services offered throughout the region. The upcoming expansion aims to include major chains and local businesses alike, broadening the app's accessibility to a larger audience.

New partner shops will soon join, providing users with amazing deals on delicious food that usually ends up being wasted. Too Good To Go is actively encouraging both small family-owned eateries and large chains to engage in this initiative to reduce food waste and promote a sustainable lifestyle.

A Unique Value Proposition

The unique framework of Too Good To Go allows businesses to convert potential waste into new sales avenues. Participating shops benefit by minimizing waste disposal costs and attracting new customers who may have never visited their establishments before. With 61% of app users selecting stores they haven't visited, the potential for customer outreach is substantial.

Notably, the app's concept of “surprise bags” enables businesses to sell varying surplus items without the complexity of individual pricing, thus streamlining operations and reducing workload. This flexibility has garnered considerable interest among businesses seeking to enhance operational efficiency while addressing the pressing issue of food waste.

Partner Businesses Joining the Movement

As Too Good To Go prepares to roll out services in the Tokyo and three prefectures, several prestigious partners have signed up to offer their surplus food. These include renowned names like Kappa Sushi, Krispy Kreme Donuts, and Super Value. Each partner will offer shoppers new options, enhancing their sustainability efforts while serving the community. The launch phase for each partner will vary, with details to be announced as they progress.

Benefits for Partner Businesses

Being a part of Too Good To Go delivers numerous advantages for participating businesses:

• - Revenue from Surplus Food: Effectively monetize what would otherwise be waste, turning disposal costs into revenue.
• - Attract New Customers: Capture new clientele through 92% of app users expressing interest in returning for repeat purchases at participating stores.
• - Increase Average Spend: Promote other products alongside the surprise bags, with 41% of users opting to purchase additional items.
• - Enhanced Brand Image: Studies show that 83% of users feel a positive inclination towards brands participating in Too Good To Go, outperforming their competitors.

Vision and Mission Towards a Food-Waste-Free Society

Founded in Denmark, Too Good To Go is more than just an app; it is a social movement aimed at inspiring and empowering individuals and businesses alike to combat food waste. With over 120 million registered users and partnerships with over 200,000 businesses worldwide, including giants like Carrefour and Starbucks, the initiative has successfully prevented billions of meals from going to waste.

In Japan, Too Good To Go reached 500,000 registered users in just over three months, marking the fastest growth among the 21 countries where it operates. As it expands its service area, the company continues to welcome partnerships from all types of businesses, from local cafes to international chains, all united under the mission to eliminate food waste.

Too Good To Go Japan’s CEO, Hiroto Ooka, articulated the excitement surrounding this expansion: “The response since our official launch has exceeded our expectations. We are thrilled to extend our services in response to the demands of our users across the region.”

In summary, the launch of Too Good To Go in Tokyo and the three prefectures represents a significant opportunity to address food waste while supporting local businesses and offering consumers fresh and affordable food options. As the application continues to grow, it paves the way for a sustainable future, one meal at a time.