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Quantilope Achieves ISO 20252:2019 Certification

Quantilope, renowned for its innovative automated Consumer Intelligence Platform, has made headlines by successfully passing an annual surveillance audit for the ISO 20252:2019 standard. This achievement highlights the company's dedication to maintaining high-quality standards within the global market research industry.

Conducted on July 7-8, 2026, the rigorous audit was verified by the Certification Institute for Research Quality (CIRQ), affiliated with the Insights Association and accredited by ANAB. The ISO 20252 standard provides a globally recognized framework for research methodologies that promote transparency, consistency, and reliability across various market research practices.

As concerns regarding data integrity and survey fraud continue to escalate within the industry, the successful audit underscores quantilope's proactive approach to governance and operational excellence throughout its research lifecycle.

Importance of ISO 20252 Certification

ISO 20252:2019 establishes stringent guidelines for managing research projects. By adhering to these standards, quantilope not only affirms its role as a reliable partner for global brands but also demonstrates its capability to conduct complex research at scale while ensuring high-quality results.

Katharina Weiß, Head of Global Research Consulting at quantilope, emphasized the implications of this certification: "For a technology company, being ISO 20252 certified proves that automated doesn't mean lesser quality. It shows we have the same, if not even higher, methodological rigor as traditional agencies. For firms that adopt this standard, it's a powerful way to win trust and prove you can handle complex global research at scale."

This certification builds upon quantilope's existing credentials, including its ISO/IEC 27001 certification for Information Security Management Systems. This comprehensive governance framework allows businesses to swiftly scale their consumer insights while ensuring compliance with regulatory standards.

Key Highlights of Quantilope's Quality Controls

Quantilope's commitment to quality is evident in its end-to-end quality controls, which encompass:

• - Rigorous Planning and Design: The company employs fully documented procedures to guarantee objective and repeatable questionnaire deployment.
• - Advanced Data Collection and Validation: Utilizing state-of-the-art fraud detection measures and automated data cleaning processes, quantilope ensures the identification and elimination of panel anomalies and unreliable respondents.
• - Secure Processing and Reporting: The transition from raw data to advanced analytical reporting is conducted in a secure environment that meets high-level cybersecurity and research quality standards.

About Quantilope

Quantilope is a trailblazing technology company passionate about empowering brands through consumer insights. Their AI-driven Consumer Intelligence Platform reshapes the market research landscape, offering marketers and insights professionals advanced methodologies and real-time tracking capabilities. By transforming complex data into actionable strategies, quantilope supports over 1,000 global brands, including major players like Pepsi, Kenvue, and Nestlé, in making informed decisions quickly.

Recognized as the leading Market Research Technology by Greenbook for two consecutive years, quantilope continues to innovate, exemplifying excellence in strategy, performance monitoring, and research integrity. As they navigate a rapidly changing market landscape, their ISO 20252 certification serves as a testament to their commitment to quality and client trust.

About CIRQ

The Certification Institute for Research Quality (CIRQ) is dedicated to providing ISO certifications, ensuring organizations meet the highest standards of data quality and operational excellence. CIRQ's independent audits equip the research industry with a platform for compliance verification, solidifying its commitment to quality assurance on a global scale.