Kakumas Launches Label-Free Natural and Sparkling Water Series in Kanto Region!

Introducing Kakumas' New Eco-Friendly Water Products

Kakumas, a private brand under Hitomairu Co., Ltd., has recently unveiled an exciting new line of eco-friendly, label-free natural and sparkling water products, set to launch exclusively in the Kanto region starting May 2026. This innovative series not only aims to reduce environmental impact but also addresses the modern consumer's growing consciousness towards sustainability and convenience.

Background of Label-Free Expansion

Kakumas has long been a staple in various dining experiences, providing natural and sparkling water that has been favored by many restaurants and individual customers alike. As consumer values shift from merely seeking low prices to prioritizing environmental considerations and ease of daily life, Kakumas has adjusted its product offerings accordingly. Witnessing the positive reception of their label-free natural water (2L) introduced in 2023, the brand is taking substantial steps to expand its collection to include more beloved essentials like natural and sparkling water.

To improve environmental sustainability, the brand has incorporated a 'crushable bottle' design for the natural water 2L product. This innovative bottle can be easily compressed, enhancing recycling efficiency and contributing to a circular economy. This shift in packaging not only simplifies waste management at home and in restaurants but also significantly reduces the burden related to waste disposal. By embracing both material simplification and user-friendly designs, Kakumas is committed to creating an effortless eco-friendly experience.

Product Overview (Label-Free Products)

All label-free products will be shipped from delivery centers located in the Kanto region, serving consumers nationwide.

Kakumas Natural Water (Label-Free) 2L

- Price: 842 yen (including tax)
- Packaging: 6 bottles (PET) - Case sales only
- Crushable bottle design included

Kakumas Natural Water (Label-Free) 500ml

- Price: 2,138 yen (including tax)
- Packaging: 24 bottles (PET) - Case sales only

Kakumas Sparkling Water (Label-Free) 1L

- New Release
- Price: 1,177 yen (including tax)
- Packaging: 12 bottles (PET) - Case sales only

Kakumas Sparkling Water (Label-Free) 500ml

- New Release
- Price: 1,501 yen (including tax)
- Packaging: 24 bottles (PET) - Case sales only

For those who prefer traditional labeling, Kakumas also offers a range of labeled products, ensuring that consumers can easily access product information when needed.

Additional Products (Labeled Option)

- Kakumas Natural Water 2L:

- Price: 149 yen per bottle (including tax)
- Price: 842 yen for a case of 6 bottles (including tax)
- Nationwide availability
- Crushable bottle design included

- Kakumas Natural Water 500ml:

- Price: 92 yen per bottle (including tax)
- Price: 2,128 yen for a case of 24 bottles (including tax)
- Nationwide availability

About Kakumas

The Kakumas brand aims to offer products that seamlessly fit various moments shared with customers enjoying drinks. With plans for a total of 100 SKUs by the end of the 2026 fiscal year, Kakumas is committed to transforming its 76 product line-up into a distinct portfolio that caters to customers at reasonable prices while providing thoughtful solutions.

Through its ongoing efforts, including the launch of the Kakumas brand and their services, Kakuyasu continually strives to fulfill the mission of Hitomairu Group: “Delivering a delightful moment with next-level convenience.”