#USA #Secaucus #HR Leadership #Vitamin Shoppe #Kate Vukelich

The Vitamin Shoppe Welcomes Kate Vukelich as Chief People Officer

On October 21, 2025, The Vitamin Shoppe, an omni-channel retailer of nutritional products, announced the appointment of Kate Vukelich as its new Executive Vice President and Chief People Officer, effective immediately. Her extensive background of more than two decades in human resources and retail operations positions her perfectly to lead the organization's HR strategy.

A Wealth of Experience

Before joining The Vitamin Shoppe, Ms. Vukelich made significant contributions at Everlane, where she excelled as Chief Revenue and Chief People Officer. At Everlane, she took the helm of revamping the HR function, overseeing critical shifts in both culture and operations. She played a crucial role in guiding the fashion brand towards profitability while expanding her responsibilities to encompass stores, e-commerce, marketing, and customer experience.

Her earlier career includes a notable 12-year tenure at Walmart, where she held several senior leadership roles. These positions ranged from Vice President of eCommerce Supply Chain People to Regional General Manager overseeing 150 stores on the West Coast. Additionally, she contributed internationally as Chief of Staff and HR Integration Executive at Massmart, Walmart's subsidiary in South Africa, aligning global values with local practices during a major expansion phase.

Leadership Insights

Sharon Leite, Chief Executive Officer of The Vitamin Shoppe, expressed confidence in Vukelich's abilities, stating, "Kate is an exceptional leader who brings a rare combination of deep HR expertise and proven success in retail operations. As we look to expand and transform The Vitamin Shoppe, she will be a strategic partner in fostering a people-first culture that enhances innovation, engagement, and performance."

In her new role, Vukelich will oversee all facets of human resources, including talent acquisition and development, company culture, and employee engagement across The Vitamin Shoppe’s stores, distribution centers, and corporate offices.

A Vision for the Future

Expressing her excitement about the role, Vukelich stated, "I'm thrilled to join The Vitamin Shoppe at such a pivotal time in the brand's evolution. This is a purpose-driven organization propelled by passionate teams and a bold vision for the future. I'm eager to unlock the potential of our people while fostering a culture of excellence and ensuring that every associate feels valued and positioned for success."

Vukelich holds a Bachelor of Science in Business from the University of Minnesota and is an active athlete, having completed numerous marathons and triathlons, including in major cities around the world.

About The Vitamin Shoppe

Founded with the mission of supporting lifelong wellness, The Vitamin Shoppe offers a wide range of nutritional products, including vitamins, minerals, and specialty supplements. With over 640 retail locations in the U.S., The Vitamin Shoppe is committed to providing trusted products to its customers.

As Ms. Vukelich embarks on her new journey with The Vitamin Shoppe, the organization stands poised for growth and transformation under her leadership.

Conclusion

Kate Vukelich's appointment comes at a critical juncture for The Vitamin Shoppe, and her robust experience in the industry is expected to be instrumental in shaping the company's strategy moving forward. As The Vitamin Shoppe sets its sights on future growth, Vukelich's leadership is likely to foster a culture of excellence and drive success across all areas of the organization.