#USA #Hispanic Foods #Keene #C&S Wholesale #Sol Select

C&S Wholesale Grocers Introduces Sol Select™

C&S Wholesale Grocers, LLC, a prominent food solutions company, has recently unveiled its latest private label brand, Sol Select™, on May 6, 2026. The brand aims to create a harmonious balance between warmth, value, and quality. With an impressive product range exceeding 250 items, Sol Select caters to various categories including frozen foods, center store staples, household necessities, and dairy products.

Emphasizing Warmth and Value

The release of Sol Select is particularly noteworthy as it draws inspiration from Hispanic culture, exemplified by its logo design that incorporates elements from the sun and traditional Spanish Talavera tiles. This thoughtful branding not only emphasizes the warmth of sunshine but also reflects the vibrancy of Hispanic heritage, appealing to modern shoppers who appreciate diversity and cultural experiences in the products they choose.

Eric Winn, the CEO of C&S, articulated the importance of this brand by stating, “Sol Select is the perfect addition to CS's private label portfolio — providing a variety of products at affordable prices to keep shoppers coming back to their favorite stores.” This message reiterates C&S's commitment to engaging local communities and ensuring their grocers remain the preferred shopping destinations.

A Solution for Modern Families

Families today face the challenge of managing tight budgets while wanting to provide quality products for their loved ones. Sol Select was created with this understanding in mind, allowing consumers to enjoy high-quality items without compromising on budget. Mark McGowan, EVP and Chief Merchandising Officer, emphasized that