Discover the Radiance of KiSS's New Multi CC Primer Featuring Anna Ishii in Stunning Web Commercials
With a focus on enhancing natural beauty, KiSS, a renowned makeup brand, is excited to unveil its latest product – the KiSS Auto Light Multi CC Primer. This innovative product promises to deliver a unique radiance that foundation alone cannot achieve. Starting August 24, 2026, the primer will have limited early access at select retailers, with a full national launch on September 25, 2026. To celebrate this launch, a captivating new web commercial featuring the brand's image character, actress Anna Ishii, will debut on August 17, 2026. This ad showcases not only the product's remarkable results but also the secrets behind its glow.
The web commercial is a visually stunning two-part series, titled ‘A Radiance That Cannot Be Achieved by Foundation’ and ‘The Secret of Radiance,’ demonstrating Anna Ishii's ability to shine amidst a crowd and evolve in expression through dramatic lighting. The dynamic camera work captures the enchanting transformation, urging viewers to pay attention to the interplay of light and Anna's confident demeanor.
Moreover, on the same day, August 17th, three short dramas, including 'A Lover Until 5 PM,' 'The Reason for Being Targeted,' and 'The Woman Who Only Wears White,' will be rolled out sequentially. These dramas will explore mysterious everyday phenomena, showcasing characters inspired to regain their confidence through the power of KiSS products while weaving engaging storylines.
To deepen the engagement with their audience, KiSS will host a pop-up event titled ‘Currently Radiating in Harajuku’ on August 22 and 23, 2026, at the WITH HARAJUKU Event Space. Attendees can experience the enticing world of the Multi CC Primer firsthand. The event will feature several attractions, including a touch-up station where guests can test the primer, compare luminous effects using twin models, and participate in a stamp rally to win exclusive merchandise.
The KiSS Auto Light Multi CC Primer boasts SPF 50+, PA++++ protection, is available in two shades, and is designed to provide all-day wear while correcting dullness. It combines three types of reflective powders for a glowing appearance and utilizes the brand's unique ‘Bright Lock Shield’ formula to maintain optimal coverage throughout the day. Engineered for versatility, this primer effectively covers color irregularities, skin texture, and offers protection against UV rays, significantly enhancing your skincare routine.
Anna Ishii expressed her enthusiasm about the project during an interview, emphasizing the joy of shooting the commercials and the feeling of teamwork throughout the creative process. She reflected on her favorite scene from the filming, where she confidently addressed the camera amidst a bustling crowd, a moment that encapsulated her excitement and sense of achievement.
As a brand that continuously strives for innovation, KiSS is eager to share the benefits of its new primer with a broader audience, hoping to inspire confidence in wearers. Be sure to keep an eye on the available web commercials and follow the short dramas as they release to dive deeper into the playful narratives entwined with beauty and self-empowerment that KiSS aims to promote.
The web commercial is a visually stunning two-part series, titled ‘A Radiance That Cannot Be Achieved by Foundation’ and ‘The Secret of Radiance,’ demonstrating Anna Ishii's ability to shine amidst a crowd and evolve in expression through dramatic lighting. The dynamic camera work captures the enchanting transformation, urging viewers to pay attention to the interplay of light and Anna's confident demeanor.
Moreover, on the same day, August 17th, three short dramas, including 'A Lover Until 5 PM,' 'The Reason for Being Targeted,' and 'The Woman Who Only Wears White,' will be rolled out sequentially. These dramas will explore mysterious everyday phenomena, showcasing characters inspired to regain their confidence through the power of KiSS products while weaving engaging storylines.
To deepen the engagement with their audience, KiSS will host a pop-up event titled ‘Currently Radiating in Harajuku’ on August 22 and 23, 2026, at the WITH HARAJUKU Event Space. Attendees can experience the enticing world of the Multi CC Primer firsthand. The event will feature several attractions, including a touch-up station where guests can test the primer, compare luminous effects using twin models, and participate in a stamp rally to win exclusive merchandise.
The KiSS Auto Light Multi CC Primer boasts SPF 50+, PA++++ protection, is available in two shades, and is designed to provide all-day wear while correcting dullness. It combines three types of reflective powders for a glowing appearance and utilizes the brand's unique ‘Bright Lock Shield’ formula to maintain optimal coverage throughout the day. Engineered for versatility, this primer effectively covers color irregularities, skin texture, and offers protection against UV rays, significantly enhancing your skincare routine.
Anna Ishii expressed her enthusiasm about the project during an interview, emphasizing the joy of shooting the commercials and the feeling of teamwork throughout the creative process. She reflected on her favorite scene from the filming, where she confidently addressed the camera amidst a bustling crowd, a moment that encapsulated her excitement and sense of achievement.
As a brand that continuously strives for innovation, KiSS is eager to share the benefits of its new primer with a broader audience, hoping to inspire confidence in wearers. Be sure to keep an eye on the available web commercials and follow the short dramas as they release to dive deeper into the playful narratives entwined with beauty and self-empowerment that KiSS aims to promote.
Topics Consumer Products & Retail）
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