Reelu & byFood Unite
2026-04-03 04:51:51

Reelu Partners with byFood to Enhance Foreign Visitor Culinary Experiences in Japan

Reelu Partners with byFood to Enhance Culinary Experiences for Foreign Visitors



In a significant development for Japan's culinary tourism sector, Reelu Co., Ltd., based in Minato, Tokyo, has announced a partnership with Tablecross, the operator of the renowned food experience booking service byFood. This collaboration aims to enhance the availability and effectiveness of culinary experiences specifically designed for foreign tourists visiting Japan. The primary focus of this partnership is to bolster multilingual support for visitors, ensuring that language barriers do not hinder their enjoyment of authentic Japanese cuisines.

The byFood Experience


byFood offers a rich variety of options for tourists, including gourmet tours, cooking classes, dining experiences, and restaurant reservations. Its platform provides an extensive overview of various culinary offerings across Japan, complete with multilingual descriptions. The service is particularly notable for its efforts in promoting Japanese food culture to international guests, providing them with opportunities to engage in dining experiences that reflect the diversity of Japan's cuisine.

Background of the Partnership


The need for engaging and authentic food experiences has seen a sharp rise with the increase in inbound tourism. However, executing these experiences often presents unique challenges, especially in terms of communication. Even when culinary tours are well-planned, the lack of personnel capable of providing assistance in foreign languages can impede their implementation. Recognizing this gap in the market, Reelu and byFood have united their resources to create a more inclusive environment for visitors.

Details of the Collaboration


Through this partnership, Reelu will assist by providing multilingual human resources to support the culinary experiences offered through byFood. Specifically, workers registered with Reelu will be involved in various aspects of the operation, such as:

  • - Language assistance during food experiences and tours for foreign visitors
  • - Welcoming guests, providing guidance, and supporting the experience's progression
  • - Facilitating communication between service providers and participants
  • - Supporting the establishment of operational frameworks for product commercialization

This initiative aims to make the transformation from concept to reality for various culinary offerings easier, especially ones that previously struggled to find sufficient human resources to support them.

Looking Ahead


Reelu is dedicated to supplying capable personnel at the right time and place, particularly where multilingual assistance is essential. By collaborating with byFood, Reelu hopes to enhance the overall dining experience in Japan, making it more accessible to foreign tourists. The ultimate goal is to ensure that a larger number of visitors can enjoy unique culinary experiences that highlight the rich diversity of Japanese cuisine.

According to Kaoru Jōhō, CEO of Tablecross, “Japanese food holds significant allure for international tourists, yet there are many instances where this value is not fully communicated. By fortifying our multilingual service capabilities, we aim to deliver a comprehensive experience that includes the rich food cultures and traditions of our regions.”

Likewise, Shū Konnō, CEO of Reelu, expressed enthusiasm about the potential impact of this partnership. “Japan’s culinary offerings are among the most appealing attractions for foreign visitors. Our participation through providing skilled workers ensures that captivating culinary plans can be more effectively delivered to our guests. We are committed to facilitating this expansion of visitor experiences.”

Company Backgrounds


Tablecross Inc. is dedicated to enhancing the dining experience for travelers by connecting them with local culinary opportunities. Its headquarters are located in Shibuya, Tokyo, and its service website can be accessed at byFood.com.

Reelu Co., Ltd. specializes in providing essential multilingual personnel for diverse workplaces needing immediate support, particularly in tourism and global business. Founded in April 2022, Reelu operates from its headquarters in Akasaka, Tokyo. More information can be found on their website at Reelu.jp.

In conclusion, as Reelu and byFood embark on this promising journey together, the goal remains clear: to effectively share the charm of Japan’s rich culinary landscape with the world while simultaneously creating social value through unforgettable dining experiences.


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Topics Travel)

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