Exciting Collaboration Between Joshibi Art University and Hit in Shibuya

Collaboration between Joshibi Art University and Hit

A remarkable collaboration is set to take place in Shibuya as Hit Co., Ltd. partners with Joshibi Art University for a special exhibition titled "Joshibi x Hit Vision Collaboration Exhibition". This event, scheduled from August 4 to August 31, 2025, will feature video works crafted by students as part of their curriculum, showcased on the large digital billboards known as "Shibu Hachi Hit Vision" and "Synchro 7 Shibuya Hit Vision".

The exhibition will present pieces from 13 talented students, allowing their creative expressions to reach a prominent audience in one of Tokyo's busiest areas. This initiative is part of Hit’s ongoing commitment to connecting digital out-of-home (DOOH) advertising with innovative artistic expression.

Background of the Collaboration

Hit Co., Ltd., headquartered in Chuo-ku, Tokyo, has made significant strides in outdoor advertising since its inception in 1991. With a strong focus on DOOH creative production, Hit has continuously pushed the boundaries of advertising technology, notably through its pioneering work with “naked-eye 3D” displays that have garnered notable attention. Earlier this year, the company showcased works from international artists under the theme "THIS IS MOTION DESIGN," reinforcing its position as a platform for creative talent.

The driving force behind this collaboration is to inspire the next generation of creators from Joshibi Art University to engage with outdoor advertising. By providing students with exposure to large-scale platforms, the project aims to ignite their interest and passion for the advertising industry as they prepare to enter the professional world.

Exhibition Details

- Event Duration: August 4, 2025 - August 31, 2025
- Display Locations: Shibu Hachi Hit Vision, Synchro 7 Shibuya Hit Vision

About Joshibi Art University

Established in 1900, Joshibi Art University is Japan's oldest women's art institution, dedicated to empowering women through art. Its founding philosophy emphasizes "female autonomy through the arts," guiding generations of talented women into diverse fields such as the art world, design, education, and beyond. Graduates of Joshibi have made significant contributions to society, constantly fostering a spirit of creativity and independence.

Participating Students

The project will showcase work from nine third-year students in the Media Expression Area of the Art and Design Department:

- Yuna Ishiwata
- Marin Ogawa
- An Takubo
- Sone Matsuura
- Yuki Matsumoto
- Kazu Watari
- Fuka Watanabe
- Asuka Nakao
- Ayaka Kimura

Additionally, four graduate students from the same department will also participate:

- Oh Kakuin
- Suu Shinei
- Zhang Ruiqian

Faculty Comments

The participating faculty from Joshibi Art University, including Assistant Professor Yukiyo Kurosawa and Lecturer Yusuke Shigeta, expressed excitement about the opportunity for their students:

"Large-scale outdoor advertising is essential in urban environments. The students were thrilled to see their creative work displayed on such a grand stage. During the classes, they visited Shibuya to observe and understand the dynamics of the location. They focused on designing videos that catch people's attention and evoke emotions, hoping to leave a lasting impression on viewers walking through Shibuya."

About Hit Co., Ltd.

Since its establishment in 1991, Hit Co., Ltd. has specialized in outdoor advertising, consistently striving to create transformative media as a leading company in the industry. With a mission to offer various outdoor advertising solutions, the firm focuses on both large DOOH and traditional billboard formats to meet the needs of its clients effectively.

Company Information:

- Company Name: Hit Co., Ltd.
- President: Hideki Fukai
- Location: 10th Floor, Ginza 6-chome SQUARE Building, 6-17-1 Ginza, Chuo-ku, Tokyo
- Established: February 1991
- Website: Hit Official Website