MINISO Group's Financial Surge: A Look at Recent Growth in 2026

On August 28, 2026, MINISO Group Holding Limited, a leading global value retailer, revealed its impressive unaudited financial results for the quarter and half-year that ended on June 30, 2026. The data shows that the company has experienced a substantial year-over-year revenue growth of 22.4%, reaching RMB 11.5 billion (approximately USD 1.7 billion). This marks a pivotal moment for the company as it continues to expand its presence worldwide.

Record Performance in Revenue Growth

One of the most notable highlights from the report is the growth in revenue from various markets. The Chinese mainland has led the charge with an exceptional revenue increase of 26.2% compared to the previous year, achieving impressive same-store sales growth. North America also performed well, achieving a revenue spike of 37% year-over-year, demonstrating the brand's growing popularity in overseas markets.

The earnings per American Depositary Share (ADS) also reflect a promising upward trend, with diluted earnings rising by 8.2% to RMB 3.16. Additionally, the company recorded a marked increase in net cash from operating activities, which grew by 45.5%, reaching RMB 1.475 billion for the first half of 2026. This financial resilience underscores MINISO's robust operational cash flow and positions the company strategically for future growth.

Focus on Store Expansion

As of June 30, 2026, MINISO's store network consists of 8,674 locations, a net increase of 769 stores from the previous year. A significant proportion of this growth has occurred in overseas markets, where approximately 48.4% of the new stores were opened. MINISO's flagship brand accounted for 8,309 stores, while its subsidiary, TOP TOY, recorded 365 stores, marking a 32.7% increase from the previous year.

In response to this expansion, Guofu Ye, the Founder and CEO of MINISO, expressed his satisfaction with the company's performance amidst challenging market conditions, noting that the brand's growth is driven by strong user engagement and effective membership operations. This strategic focus on customer retention has proven fruitful, with membership in the Chinese mainland increasing by 31% year-over-year. In the United States, membership growth reached 107.1%, further indicating that MINISO's strategic initiatives are resonating with consumers.

Strategic Moves and Future Plans

The company's dedication to building its proprietary IP and enhancing its membership offerings has led to innovations such as YOYO, a new private label brand that reached sales of over RMB 100 million in both June and July 2026. This showcases MINISO's commitment to blending trendy products with high-quality, affordable offerings, ensuring continued customer interest.

Looking ahead, MINISO aims to further utilize its dual drivers of intellectual property and large-format stores to reshape retail experiences. This strategy not only contributes to brand differentiation but also aligns with the company’s ambitious global expansion goals, now active in 113 countries and regions.

Additionally, the management's disciplined capital deployment has been highlighted through a share repurchase program, with a total of RMB 1.31 billion returned to shareholders. The initiation of a new repurchase program of up to HK$2.0 billion solidifies management's confidence in MINISO's intrinsic value.

Conclusion

In conclusion, MINISO Group's financial report for the first half of 2026 reflects significant growth across various key performance indicators. With expanding store networks, robust financial performance, and a forward-looking business strategy, the company is well-positioned to seize future opportunities. As MINISO continues to evolve, its focus on high-quality, trendy products and strategic global expansion will play a crucial role in its journey toward long-term success.