#Japan #outlet store #Sano #LAVENHAM #Quilting

The Arrival of LAVENHAM in Japan: A Quilted Elegance

Established in 1969 in a charming village in Suffolk, England, LAVENHAM has garnered a reputation as a premier quilted brand. Its journey began when Mrs. Elliot, a lady-in-waiting to Queen Elizabeth, ingeniously introduced quilting materials for horse blankets, paving the way for LAVENHAM's signature style. The immediate success of their nylon quilted horse blankets quickly solidified their position in the equestrian industry, making them a household name throughout the UK.

Now, in an exciting development for fashion enthusiasts and quilted apparel lovers in Japan, LAVENHAM is set to open its first permanent outlet store at the Sano Premium Outlet in Tochigi Prefecture on May 30, 2025. This store will feature a diverse range of past season popular items, allowing customers to enjoy the quality and craftsmanship that LAVENHAM is renowned for without the premium price tag.

A Commitment to Quality

Every product available at the new outlet will be manufactured at LAVENHAM's own factory in Suffolk, ensuring high quality and expert craftsmanship remain at the core of its offering. The brand will showcase an extensive array of jackets and gilets—its iconic items that have become synonymous with LAVENHAM—perfect for various seasons and uses for both men and women. With a fantastic blend of practicality and unique style, these products promise to enchant both loyal customers and new fans alike.

The Story Behind the Brand

LAVENHAM's stylish quilted jackets made their debut in 1972, making a significant impact with their signature diamond quilting pattern. These jackets were not only practical equestrian training wear but also boasted high fashion appeal, making them an instant hit in urban environments. The introduction of the quilted gilet in the 1970s further cemented the brand's legacy, utilizing materials that evolved from nylon to polyester, wool, cashmere, and cotton over the years.

Even after more than five decades, LAVENHAM remains true to its roots, producing all its products in Suffolk with skilled artisans, providing a great balance of high design and quality in their quilted offerings. The new Sano outlet is a perfect opportunity for enthusiasts to explore the picturesque charm of the LAVENHAM world firsthand.

Store Details

• - Store Name: LAVENHAM Sano Premium Outlet
• - Opening Date: May 30, 2025
• - Location: Sano Premium Outlet, 20581500 Okanamachi, Sano, Tochigi Prefecture, Japan
• - Phone: +81-283-86-9907
• - Business Hours: 10:00 AM - 8:00 PM
• - Closed: None

In addition to the opening of the outlet, LAVENHAM also maintains an active presence on social media and its official website, where customers can discover the latest offerings and stay connected with the brand.

Connect with LAVENHAM

• - Official Website: LAVENHAM
• - Instagram: @lavenhamjp
• - X (Twitter): @lavenhamjp
• - Facebook: @lavenhamjapan

For customer inquiries, reach out to the LAVENHAM Customer Service at +81-3-6682-9155. Get ready to indulge in the exquisite world of LAVENHAM as they make their debut in Japan with an impressive outlet experience that promises to deliver the best in quality and style.