#Japan #Tokyo #BAGEL & BAGEL #Altego #Comté Cheese

Comté Cheese Meets Bagel & Bagel - A Unique Culinary Collaboration

In a delightful fusion of flavors, Bagel & Bagel, a subsidiary of JFLA Holdings, is poised to introduce an exciting collaboration with the Comté Cheese Producers Association (CIGC). Starting from September 16, 2026, this unique initiative will bring the rich tradition and flavors of Comté cheese from the eastern Jura mountains of France to Japanese customers.

A Taste of Tradition

Comté cheese is renowned for its rich, complex flavors developed over a thousand years of traditional craftsmanship. Produced without any additives, this hard cheese showcases a variety of flavors ranging from nutty and savory to fruity and citrusy, depending on the season and aging period. Known for its creamy texture and depth of flavor, Comté holds the title of being the most beloved AOP (Appellation d’Origine Protégée) cheese in France, cherished by everyone from children to adults. It finds its way into breakfast tables, snacks, culinary recipes, and wine pairings, making it a versatile cheese adored throughout the country.

Beyond the heart of France, Comté cheese has also captured the attention of cheese enthusiasts in Japan who appreciate its complexity and depth. Bagel & Bagel plans to pay homage to this illustrious cheese by incorporating it into special bagels and sandwiches that will be exclusively available during the collaboration period. The precise details of product offerings and associated campaigns will be announced soon, promising an immersive experience into the world of Comté cheese.

What to Expect from the Collaboration

Visitors to Bagel & Bagel locations can anticipate a range of limited-time products featuring Comté cheese, highlighting its unique taste and cultural heritage. In addition to the special bagels and sandwiches, Bagel & Bagel is preparing a campaign designed to deepen customers' understanding and appreciation of Comté cheese. This engaging initiative aims to create a culinary experience that celebrates the tradition, flavor, and history behind one of France's most esteemed cheeses.

The Essence of Bagel & Bagel

Not just a purveyor of bagels, Bagel & Bagel prides itself on creating high-quality products using simple yet flavorful ingredients. Their bagels are made with selected North American wheat and crafted to be soft, moist, and chewy, making them enjoyable for all ages. Unlike traditional bagels that are often hard, Bagel & Bagel’s unique production method ensures that their bagels remain tender even after time, offering a pleasant eating experience without the typical toughness. The brand's commitment to quality also translates into their baked goods and café experiences.

A Shared Mission of Quality

Altego Co., Ltd., the operator of Bagel & Bagel, is dedicated to bringing delicious and innovative baked products to the market. With over 62 stores as of June 30, 2026, the company provides an array of options ranging from bagels to baked sweets, showcasing their versatility and commitment to quality.

Moreover, JFLA Holdings, Altego's parent company, has a diverse portfolio that encompasses the manufacturing and sales of dairy products, alcoholic beverages, soy sauce, and gourmet ingredients. Their focus on quality and authenticity aligns perfectly with the mission of bringing high-quality Comté cheese to Japan in collaboration with the CIGC.

Conclusion

As Bagel & Bagel prepares for this exciting collaboration, cheese lovers in Japan can look forward to a unique opportunity to enjoy Comté cheese like never before. Whether through special bagel creations or understanding the rich culture behind the cheese, this initiative promises to be a delightful exploration of flavors. Stay tuned for more details as the launch date approaches, and prepare to indulge in a taste of French tradition right here in Japan.