HighTechLending Expands Its Horizons with New Veteran Hires in Equity Solutions

HighTechLending Strengthens Its Team with New Talent

In a strategic move to bolster its EquitySelect™ Home Equity Line of Credit (HELOC) platform, HighTechLending, Inc. has appointed industry experts Gina Donaldson and David Yslas as Account Executives. Both Donaldson and Yslas previously served at First Tech Federal Credit Union, where their achievements earned them recognition as top-producing account executives in the HELOC space. Their extensive experience is expected to play a pivotal role in HighTechLending's mission to expand its innovative home equity solutions.

HighTechLending positions itself as a leader in equity-based mortgage options, striving to offer homeowners advantageous methods to access their home equity. The company’s EquitySelect platform stands out for its unique approach, which provides more flexibility compared to traditional home equity products. This focus meets the growing demand for tailored financial solutions that align with borrowers' real-world cash flow situations.

David Peskin, CEO of HighTechLending, expressed enthusiasm about the new additions, stating, "Gina and David are exactly the type of professionals we're fortunate to have join us. They bring a wealth of knowledge and a deep understanding of the home equity market, which is crucial for meeting our clients' needs in a fast-evolving financial landscape."

As the industry evolves, HighTechLending recognizes the importance of adapting to changing market dynamics. By hiring veterans like Donaldson and Yslas, the company aims to further enhance its service offerings. Their expertise in understanding products and tailoring them to meet the demands of customers illustrates the company's commitment to innovating within the home-equity lending space.

Both executives are keen on introducing the EquitySelect solutions to their lending partners. Donaldson, with years of specialization in HELOC and non-QM segments, acknowledged, "There was a significant gap in the market that we can now address. Traditional underwriting often fails to support equity-rich homeowners, and EquitySelect is designed to address these unique challenges with a modernized approach to lending."

Support from industry peers has been overwhelmingly positive, according to Eric Ellsworth, Chief Revenue Officer and EVP of Sales. He states, "Bringing onboard such seasoned professionals validates the momentum we’re witnessing with EquitySelect. Our product has already sparked substantial interest, and with this team, we will strengthen our presence across all distribution channels."

HighTechLending is now poised to deliver an array of EquitySelect products, allowing homeowners—including those nearing retirement, self-employed individuals, and fixed-income families—to leverage their home equity while retaining their current advantageous first mortgages. This strategy not only preserves favorable financing terms but also helps clients avoid unnecessary refinancing costs.

The company's ongoing investment into the EquitySelect platform reflects their proactive approach to meet the rising demand for innovative home equity solutions. The recent hiring of Donaldson and Yslas signifies a significant step in the firm's national rollout plans, ensuring they can efficiently address the needs of broker partners and homeowners alike.

HighTechLending’s evolution is a testament to its dedication to finding more personalized financial solutions, helping clients navigate the complexities of home equity lending with clarity and confidence. With this fresh talent at the helm, the company looks forward to enhancing its impact within the lending sector and improving the financial well-being of homeowners across the nation.