Base Food Partners with Blue United eFC
Base Food Inc., a Tokyo-based company renowned for its development and sale of complete nutrition staple foods, has entered into a supplier agreement with the professional eSports team Blue United eFC. This collaboration is part of Base Food's "BASE UP SPORTS PROJECT," aimed at promoting healthier lifestyles and improving sports performance among athletes.
Supporting Athletes Through Nutrition
Base Food is committed to making a positive impact in society by encouraging individuals to integrate nutritious meals into their daily lives, particularly in sports, music, arts, and culture. The brand's initiative, the "BASE UP PROJECT," aims to foster a community where everyone can shine and live joyfully. Within this project, the "BASE UP SPORTS PROJECT" specifically focuses on enhancing the nutritional base for athletes, ensuring they perform at their best.
Blue United eFC has a proven track record in international competitions, including a victory in the 2021 FIFAe Club World Cup in Zone 2. Through this partnership, Base Food will provide various products from its "BASE FOOD" series to the players and staff of Blue United eFC, while also collaborating on initiatives to educate about the crucial relationship between nutrition and sports performance.
Profile of Blue United eFC
Founded in 2018, Blue United eFC is a leading professional eSports team in Asia. The team has achieved significant accomplishments on global stages, with their official uniforms featured in the EA SPORTS FC video game for six consecutive years. They continue to pave the way for eSports, bringing pride to Japan.
Player Highlights
- Born: September 16, 1992, Chiba Prefecture
- Achievements include:
- EA SPORTS FC25 Community Series Winner (6th)
- FIFAe Club World Cup 2021 Zone 2 Champion
- - youxme (Hideto Takemasa)
- Born: January 26, 1997, Tokyo
- Key Victories:
- EA SPORTS FC26 Community Series Winner (1st)
- Winner of FIFA22 Global Series Open - Tokyo
Statements from Team Leaders
"We are greatly honored to establish this partnership with Base Food, a pioneer in complete nutrition. For eSports athletes, managing one’s condition is critical for overcoming rigorous training and tournaments. Through this partnership, we anticipate that BasFood products will support each player's mental and physical health, contributing to creating a better performance environment," said the team representative.
Player youxme expressed his gratitude saying, "As an athlete in EA Sports FC, I rely on nutritional intake to maintain focus during competitions, and Base Food's offerings are invaluable for sustaining my conditioning day-to-day. We aim to spread the word about these products across the eSports community."
Overview of the BASE UP PROJECT
The BASE UP PROJECT seeks to encourage individuals participating in sports, arts, and cultural events by emphasizing the importance of nutrition and health. The project’s mission resonates with fostering a sustainable society while nurturing smiles and aspirations among participants.
BASE UP SPORTS PROJECT
This new initiative encourages the incorporation of BASE FOOD, a smart food product, into everyday meals to support athletes in achieving optimal health and performance levels.
Invitation for Athletes and Teams
Base Food is inviting both professional and amateur athletes and teams to join its support initiatives through supplier agreements that provide BASE FOOD products. This project aims to enhance sports performance and create opportunities for everyone to experience complete nutrition.
For more information on supplier agreements or participation details, please visit
Base Food Official Note.
Base Food's Mission Statement
Established in 2016 as a food tech company, Base Food is on a mission to innovate staple foods while promoting health and nutrition as fundamentally important aspects of daily life. The company's offerings include a variety of complete nutrition products designed to meet the diverse needs of individuals while fostering enjoyable food experiences.
- - Founded: April 5, 2016
- - Headquarters: Meguro, Tokyo
- - URL: Base Food