#Japan #Chiyoda #Earth Pharmaceutical #Bath Roman #Milky Holic

Earth Pharmaceutical Launches Limited Edition Bath Additive

On October 20, 2025, Earth Pharmaceutical, based in Chiyoda, Tokyo, unveiled its latest product, the limited edition bath additive 'Bath Roman Milky Holic'. This product promises a relaxing soaking experience infused with sweet fragrances and milky water.

The 'Bath Roman Milky Holic' combines captivating floral and fruity scents, inviting users to indulge in a luxurious bath. The term 'Holic' signifies an obsession or deep affection for something, reflecting the product's intention to enhance the bathing experience, making it addictive. Particularly appealing to women aged 20 to early 40s who are sensitive to beauty and fragrance trends, this bath additive aims to create an irresistible bathing atmosphere.

Key Ingredients and Fragrance Combinations
The 'Bath Roman Milky Holic' includes three moisturizing components: milk proteins, shea butter, and argan oil, which help nourish and hydrate the skin. Customers can choose between two delightful fragrance options:

1. Honey x Peony Scent (Product Name: Milky Holic B)
- This blend offers a smooth honey sweetness combined with the elegant aroma of peony, creating a delightful and luxurious bathing experience. The bathwater turns a creamy yellow hue, adding to the overall visual appeal.

2. Fig x Vanilla Scent (Product Name: Milky Holic A)
- A rich blend of juicy fig sweetness and decadent vanilla aroma provides a feeling of opulence and indulgence. The color of the bathwater is creamy white, enhancing the overall sensory experience.

Usage Instructions
For the best results, mix 20-30g of the bath additive into a standard bathtub filled with 200 liters of water, ensuring it dissolves completely. The product comes with a cap for easy measurement, making it simple to prepare an enjoyable bath. It is also safe for use with babies, promoting a shared family experience during bath time.

Product Overview

• - Product Name: Bath Roman Milky Holic Honey x Peony Scent
• - Sales Name: Milky Holic B
• - Net Weight: 600g
• - Classification: Bath cosmetic
• - Price: Open
• - Release Date / Availability: October 20, 2025 / Available nationwide in limited quantities

• - Product Name: Bath Roman Milky Holic Fig x Vanilla Scent
• - Sales Name: Milky Holic A
• - Net Weight: 600g
• - Classification: Bath cosmetic
• - Price: Open
• - Release Date / Availability: October 20, 2025 / Available nationwide in limited quantities

About Bath Roman
Since its launch in 1964, 'Bath Roman' has been a long-standing presence in Japan's bathing culture, evolving over more than 60 years. This brand has offered a wide range of products designed to enhance the bathing experience, from warming agents to moisturizing skincare options.

As Earth Pharmaceutical celebrates 100 years in business in 2025, it remains committed to its core mission: 'To harmonize life and living with the earth.' Since its founding in Namba, Osaka, the company has prioritized people’s health and comfort. Alongside bath additives like 'Bath Roman' and 'Onpao', their product line includes pest control items such as 'Killer Cockroach' and 'Earth Red', as well as oral care products like 'Mondamin'. These products are distributed extensively, reaching approximately 50 countries and regions, primarily in Asia.

Earth Pharmaceutical expresses gratitude to all its stakeholders and looks forward to the next century of innovation, boldly embracing change and challenges to continue enhancing life for all.