#Japan #Taito City #Ryuoh Spice #Matsunotsukasa

Celebrating Local Flavor: Ryuoh Spice Release

In a groundbreaking initiative, Ryuoh Town in Shiga Prefecture has garnered national attention by winning the inaugural "Local Hori Nishi Koshien" cooking contest held in November 2024. This prestigious event aimed at promoting local specialties combined with the beloved outdoor spice, Hori Nishi, saw Ryuoh Town's team achieving top honors with their innovative dish—"Kokoro Yasashii Dragon Burger," which included exquisite ingredients like Omi beef and the unique Aoshitake mushroom.

To honor this remarkable victory, Ryuoh Town has developed a special blend of spice named Ryuoh Hori Nishi Spice with Matsunotsukasa Sake Lees. This exciting product will be available nationwide starting April 24, 2026, exclusively through Outdoor Shop Orange and its online store, capturing the essence of local flavors in a convenient spice form.

Innovating Local Community Through Culinary Arts

The Local Hori Nishi Koshien combines the success of the popular outdoor spice, which has already seen over 11.8 million units shipped by March 2026, with authentic local ingredients to encourage regional revitalization through food. After the success of the competition, the team focused on creating a distinctive spice blend that includes sake lees from Matsunotsukasa, a well-respected sake brewery in Ryuoh Town known for its commitment to quality and tradition.

Flavor Profile: A Unique Taste Experience

The Ryuoh Hori Nishi Spice harnesses Matsunotsukasa's sake lees, known for its rich umami and unique flavor profile, expertly blended to enhance various dishes. Not just for meats, this spice adds depth to vegetables, fish, or home-cooked meals, making it a versatile addition to any kitchen.

"We wanted to showcase the beauty of Ryuoh Town to a broader audience," stated the development team from the Agricultural Park at Ryuoh as they collaborated with the historic sake brewery. Initially participating with a playful spirit of fun and community involvement, becoming the first champion felt surreal. This spice truly captures the essence of Ryuoh’s pride, embodying it in a simple sprinkle!"

Limited Time Availability

The Ryuoh Hori Nishi Spice will be sold at:

• - Stores: Directly at Outdoor Shop Orange locations, including Orange Gear Hall, Apparel Hall, Namba Parks, and Vison Stores.
• - Online: Available through Outdoor Shop Orange's official site.

Pricing and Duration

• - Product Name: Ryuoh Hori Nishi Spice (Matsunotsukasa Sake Lees Blend)
• - Price: ¥880 (without tax) / ¥950 (with tax)
• - Sales Period: April 24, 2026 – May 31, 2026

Purchase Listed Locations in Ryuoh Town

Besides special sales, residents and visitors can find the spice regularly at the following venues in Ryuoh:
1. Agri Park Ryuoh
2. Kagami no Sato
3. Imosenosato
4. Lake Station Shiga Ryuoh

About Pursuit Inc.

Pursuit Inc. is dedicated to connecting people with local communities and tackling regional challenges by fostering appreciation for their unique offerings. They actively engage in initiatives that enhance local identity and encourage tourism.
For more information, visit Pursuit Inc..