Kellie Barnes Joins Great American Media as Vice President of Marketing, Elevating Entertainment Strategy

Kellie Barnes Appointed as Vice President of Marketing at Great American Media

Great American Media has announced the appointment of Kellie Barnes as the new Vice President of Marketing, further adding to its robust team aimed at enhancing viewer engagement and expanding its reach within the entertainment sector. With a remarkable career spanning over three decades, Barnes brings a wealth of experience that includes her expertise in film, music, and faith-based entertainment.

As the VP of Marketing, Barnes will tap into her extensive knowledge of integrated marketing, audience development, strategic partnerships, and brand management. This strategic move is anticipated to bolster Great American Media’s expanding portfolio of brands which focus on family-oriented and faith-centered content.

Kaitlyn Haubrich, Great American Media's Chief Brand Officer, expressed confidence in Barnes' capabilities, stating, "Kellie understands how to connect great content with the audience it was created to serve. Her combination of entertainment marketing experience and strategic insights makes her a valuable asset to our mission."

Before joining Great American Media, Barnes held the position of Head of Marketing at Smallbone Management for the band for KING + COUNTRY. In that role, she oversaw all marketing, promotions, public relations, and strategic partnerships for various film and streaming projects, showcasing her ability to drive innovative marketing strategies in competitive environments.

Additionally, she spent over eight years as Director of Marketing at Fathom Entertainment, where she was instrumental in orchestrating integrated marketing strategies and strategic partnerships for theatrical releases. Her experience there included directing campaigns for significant live broadcasts, concerts, documentaries, and theatrical events, demonstrating her versatility and effectiveness in engaging audiences across multiple platforms.

Earlier in her career, Barnes contributed over 20 years at Allied Integrated Marketing, where she culminated her tenure as Vice President of Marketing. This role enabled her to establish the company's specialty Faith Marketing Division, leading numerous high-profile campaigns for major film studios such as Warner Bros. and Paramount Pictures. Her work has consistently focused on raising brand awareness and enhancing audience interaction, key factors that will serve Great American Media well.

Great American Media is increasingly recognized as a leader in faith and family entertainment. Since its establishment in 2021, the company has rapidly expanded its offerings, which includes networks and platforms like Great American Family, Great American Pure Flix, and GFam+, serving a diverse audience with uplifting and family-friendly programming. The addition of Kellie Barnes to the team is a part of the network's ongoing efforts to cultivate fresh and compelling narratives that resonate with audiences nationwide.

As Great American Media continues to grow, the contributions of experienced professionals like Kellie Barnes are expected to play a significant role in enhancing its brand strength and expanding its viewership. With her background and insights into the industry, Barnes is poised to lead innovative marketing initiatives that not only engage current audiences but also attract new viewers from various demographics, solidifying Great American Media's position in the competitive entertainment landscape.

In conclusion, Kellie Barnes' appointment marks an exciting new chapter for Great American Media, aiming to further engage and uplift audiences through its carefully curated content. With her strategic vision and pioneering approach to entertainment marketing, the company is set on a path of growth and increased impact within faith and family-centered media.