TCL Unveils Its Sports Ambassadors for Milano Cortina 2026 Winter Olympics

TCL Introduces Team TCL EU for the 2026 Winter Olympics

TCL, a leading global consumer electronics brand and Worldwide Olympic Partner, recently unveiled its sports ambassadors for the upcoming 2026 Winter Olympics in Milano Cortina. This initiative exemplifies TCL's long-term collaboration with the International Olympic Committee, promoting not only their products but also the spirit of Olympic competition through the stories of elite athletes.

Celebrating Sports and Innovation

The Team TCL EU comprises some of Europe’s most renowned winter sports athletes, embodying the values of excellence and innovation that TCL strives for. This includes Alpine skiers such as Italy's Alex Vinatzer and Christof Innerhofer, Olympic gold medalist in slalom Clément Noël from France, as well as Swedish cross-country champions Frida Karlsson, Ebba Andersson, and Jonna Sundling. The team also features Dutch speed skating star Joy Beune. Each ambassador represents the extraordinary determination and resilience required to excel at the highest levels of competition.

Inspirational Voices

As part of their role, these athletes will share their journeys of perseverance, reflecting both their personal challenges and successes while highlighting TCL's commitment to innovation. Alex Vinatzer notes, "In slalom, every hundredth of a second counts, and I see that same precision in TCL. Being part of Team TCL EU means showing Italian fans how passion and performance can elevate us as we approach the Milano Cortina 2026 Winter Olympics."

Christof Innerhofer adds, "After years on the slopes, I recognize that resilience and innovation are crucial to staying at the top. Together with TCL, we aim to inspire the next generation of Italian skiers to dream big and pursue their goals."

Olympic champion Clément Noël emphasizes his responsibility to share the excitement of competition, saying, “Winning Olympic gold was unforgettable, but each race presents new challenges. I hope to convey that focus, performance, and passion lead to greatness alongside TCL.”

Frida Karlsson wishes to spark inspiration in young skiers, saying, "Growing up, I dreamed of competing with the best, and now I want to motivate young athletes to do the same. With Team TCL EU, I can connect with fans and illustrate how faith, energy, and dedication can create extraordinary moments."

Echoing this sentiment, Ebba Andersson states, "Consistency and hard work have defined my career. The technological focus of TCL mirrors these same values of continual advancement. I am proud to be part of Team TCL and share this message with fans."

Building Momentum Towards 2026

As Team TCL EU heads towards the Milano Cortina 2026 Winter Olympics, their athletic ambassadors will participate in various brand activations, digital storytelling, and social media campaigns, sharing their resilience and achievements. The aim is to demonstrate how technology and sports can collaboratively inspire audiences across Europe.

TCL's Commitment to Innovation

TCL's mission goes beyond just celebrating sports. The brand continues to push the envelope in consumer electronics, as evidenced by its position as the world leader in mini LED TVs and other home appliances in early 2025. This includes the TCL Fresh Air air conditioning unit, standing top in global sales. With these advancements, TCL is not only carving out a niche in technology but also aiming to enhance everyday life with innovative features across all product categories.

TCL has firmly established itself at the intersection of technology and sports, making significant strides that promote an inspired future for athletes and technology enthusiasts alike. For further information about TCL and its innovative products, visit TCL's website.