Hisense Recognized as the Fastest-Growing Soundbar Brand Worldwide in Five Years
In an impressive feat, Hisense has secured its position as the fastest-growing soundbar brand globally over the last five years, according to Futuresource Consulting. This recognition comes as a result of significant sales volume from 2019 to 2024, signifying the brand’s strong commitment to innovation in sound technology, premium performance at accessible prices, and products catering to diverse consumer preferences around the globe.
For the last five years, Hisense has developed a robust portfolio of soundbars tailored for various listening environments and preferences. Notably, the U series delivers studio-quality sound that assures professional-grade audio clarity, while the AX series crafts an immersive Dolby Atmos experience, featuring rich and multidimensional surround sound. The HS series accentuates dialogues and bass to enhance the television watching experience.
Industry experts have validated Hisense's rapid rise within the audio market. TechRadar applauded the AX5125H model for its impressive Dolby Atmos performance at an affordable price point, while the Japanese entity VGP 2025 awarded the HS2000N model with a gold prize, highlighting Hisense's winning combination of innovation, quality, and value.
With the introduction of the AX5140Q and AX3120Q models, Hisense is elevating the Atmos sound experience to new heights. Each model features the advanced Hi-Concerto technology, which synchronizes audio processing seamlessly between Hisense televisions and soundbars. This innovation enhances the sound field, allowing simultaneous audio transmission from both devices and delivering a genuinely immersive sound experience.
The AX3120Q offers a 3.1.2-channel Dolby Atmos and DTSX audio that engulfs listeners with sound from all directions, complemented by a wireless 6.5-inch subwoofer that provides thunderous bass, transforming living spaces into dynamic sound stages. The AX5140Q expands this setup to a 5.1.4-channel system and includes four upward-firing speakers, creating a complete 360-degree sound experience. Wireless rear speakers further augment the auditory scenery by incorporating height effects and surround sound, transporting listeners to the heart of every scene.
Additionally, the AX5140Q boasts of a Room Fitting Tuning feature which analyzes the room's acoustics and automatically optimizes sound to fit the specific environment. This ensures precise and personalized audio reproduction.
Both AX5140Q and AX3120Q models integrate seamlessly with Hisense televisions, offering enhanced features aimed at elevating every form of entertainment. The Hi-Concerto technology unifies audio processing between Hisense soundbars and televisions to work in concert, expanding the soundstage, and providing a cohesive spatial sound experience akin to a cinema.
The Game Pro mode allows gamers to immerse in richly detailed soundscapes, ensuring that every game action – whether it's an explosion, a footstep, or a victory – feels truly monumental. Meanwhile, the EzPlay 3.0 feature enables users to adjust sound modes directly via the TV remote control, simplifying the sound and dialogue adjustments without the need for multiple remote devices or delving into menus.
These new models will debut for the first time in Europe this June, subsequently reaching global markets. Representing Hisense's most significant contribution to the world of Atmos soundbars thus far, these models underscore the brand's mission to deliver immersive premium sound experiences to living rooms worldwide.
About Hisense
Founded in 1969, Hisense is a globally recognized leader in the appliance and consumer electronics sector, operating in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and smart IT solutions. According to Omdia, Hisense ranks second worldwide in overall TV shipments (2022 – 2024) and holds the top spot in the segment of 100-inch and larger televisions (2023 – 2024). As the official partner of the FIFA Club World Cup 2025™, Hisense is committed to fostering global sports partnerships, keeping in touch with audiences around the world.
For the last five years, Hisense has developed a robust portfolio of soundbars tailored for various listening environments and preferences. Notably, the U series delivers studio-quality sound that assures professional-grade audio clarity, while the AX series crafts an immersive Dolby Atmos experience, featuring rich and multidimensional surround sound. The HS series accentuates dialogues and bass to enhance the television watching experience.
Industry experts have validated Hisense's rapid rise within the audio market. TechRadar applauded the AX5125H model for its impressive Dolby Atmos performance at an affordable price point, while the Japanese entity VGP 2025 awarded the HS2000N model with a gold prize, highlighting Hisense's winning combination of innovation, quality, and value.
With the introduction of the AX5140Q and AX3120Q models, Hisense is elevating the Atmos sound experience to new heights. Each model features the advanced Hi-Concerto technology, which synchronizes audio processing seamlessly between Hisense televisions and soundbars. This innovation enhances the sound field, allowing simultaneous audio transmission from both devices and delivering a genuinely immersive sound experience.
The AX3120Q offers a 3.1.2-channel Dolby Atmos and DTSX audio that engulfs listeners with sound from all directions, complemented by a wireless 6.5-inch subwoofer that provides thunderous bass, transforming living spaces into dynamic sound stages. The AX5140Q expands this setup to a 5.1.4-channel system and includes four upward-firing speakers, creating a complete 360-degree sound experience. Wireless rear speakers further augment the auditory scenery by incorporating height effects and surround sound, transporting listeners to the heart of every scene.
Additionally, the AX5140Q boasts of a Room Fitting Tuning feature which analyzes the room's acoustics and automatically optimizes sound to fit the specific environment. This ensures precise and personalized audio reproduction.
Both AX5140Q and AX3120Q models integrate seamlessly with Hisense televisions, offering enhanced features aimed at elevating every form of entertainment. The Hi-Concerto technology unifies audio processing between Hisense soundbars and televisions to work in concert, expanding the soundstage, and providing a cohesive spatial sound experience akin to a cinema.
The Game Pro mode allows gamers to immerse in richly detailed soundscapes, ensuring that every game action – whether it's an explosion, a footstep, or a victory – feels truly monumental. Meanwhile, the EzPlay 3.0 feature enables users to adjust sound modes directly via the TV remote control, simplifying the sound and dialogue adjustments without the need for multiple remote devices or delving into menus.
These new models will debut for the first time in Europe this June, subsequently reaching global markets. Representing Hisense's most significant contribution to the world of Atmos soundbars thus far, these models underscore the brand's mission to deliver immersive premium sound experiences to living rooms worldwide.
About Hisense
Founded in 1969, Hisense is a globally recognized leader in the appliance and consumer electronics sector, operating in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and smart IT solutions. According to Omdia, Hisense ranks second worldwide in overall TV shipments (2022 – 2024) and holds the top spot in the segment of 100-inch and larger televisions (2023 – 2024). As the official partner of the FIFA Club World Cup 2025™, Hisense is committed to fostering global sports partnerships, keeping in touch with audiences around the world.
Topics Consumer Technology）
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