#Japan #Tokyo #Spanish Food #Wines from Spain #ICEX

Report on Discovery Zone Japan 2025

On October 6, 2025, the prestigious Hotel New Otani in Tokyo hosted the "Discovery Zone Japan 2025" event, organized by ICEX (Spain’s Trade and Investment Agency) and the Economic and Commercial Office of the Spanish Embassy in Japan. This year, the event coincided with the "OPEN DAY - Spain Food & Wine Business Meeting 2025," drawing a large crowd of attendees eager to discover new opportunities in the food and beverage industry.

The Discovery Zone Japan is a platform designed for Spanish companies aiming to penetrate the Japanese market with products that are yet to be available here. This year, high interest from stakeholders in Japan's food and beverage industry was reported, indicating a growing curiosity about Spanish products.

The venue featured a special tasting booth showcasing 15 award-winning wines from the "Wines from Spain Awards." Attendees had the unique opportunity to savor these distinguished selections and engage in meaningful conversations about their flavors and characteristics. In addition to the tastings, culinary experts specializing in Spanish ingredients were present as “concierges,” providing detailed product information to enhance attendees' understanding, thus facilitating more informed business discussions.

Between 5:00 PM and 6:00 PM, a special networking session offered attendees the chance to savor dishes from the accredited Spanish restaurant program featuring the popular restaurant, "Masia." This gathering not only allowed participants to indulge in authentic Spanish cuisine but also served as a fantastic opportunity for producers and industry professionals to establish connections and deepen their relationships within the sector.

Event Summary

• - Event Name: Discovery Zone Japan 2025
• - Date: October 6, 2025, from 12:00 PM to 6:00 PM (Special Networking Hour from 5:00 PM to 6:00 PM)
• - Location: Hotel New Otani Tokyo, "Fuyou Room"
• - Organizers: ICEX (Spain's Trade and Investment Agency), Economic and Commercial Office of the Spanish Embassy in Japan
• - Attendance: Attendees included food and wine importers, retail and wholesale professionals, and hotel and restaurant industry representatives, along with media coverage.

The successful execution of this event in Tokyo signifies an important step for increasing the market presence of Spanish goods in Japan. ICEX is committed to continuing the promotion of Spanish culinary culture around the globe, showcasing the quality and diversity of products from Spain.

For inquiries regarding this event, please contact:
Discovery Zone Japan 2025 Management Office (EAT8 Co., Ltd)
E-mail: [email protected]