New Spring Delicacies from Jiichiro: Shari Shari Sweet Treats Launch

In an exciting announcement for sweet lovers, Jiichiro Co., based in Hamamatsu City, Shizuoka Prefecture, is set to launch a series of three delightful baked treats inspired by the theme Shari Shari Sweet Enthusiasts, starting from March 1, 2026. Known for their exquisite Baumkuchen, Jiichiro is enhancing its product lineup just in time for spring, offering delectable options for those who cherish a little sweetness.

Themed Product Line: Shari Shari Sweet Enthusiasts

At Jiichiro, sweet happiness takes on a new form through these carefully crafted products. With a playful crunch and delightful textures, these treats are designed to satisfy the cravings of any sweet tooth. A hint of tartness, subtle aromas of liqueur, and delightful thickness define the line-up, all while embracing a slightly guilty pleasure with a generous sprinkle of sugar.

Here’s a closer look at the three limited-edition offerings:

1. Shari Shari Rum Raisin (Available from March 1)
- Price: ¥450 (tax included)
- Size: Approximately 7cm in diameter and 4cm in height
- Description: A moist cake made with almond flour and generously mixed with rum raisins, baked to perfection. The sugar coating provides a delightful crunch, balanced by the aroma of rum, making it a sophisticated choice for adults.

2. Shari Shari Baum (Available from March 6)
- Price: ¥1,200 (tax included)
- Size: Approximately 10.5cm in diameter and 3.5cm in height
- Description: This enhances Jiichiro's signature Baumkuchen, featuring an extra layer of glaze that makes it irresistible. A true homage to sweet lovers, this traditional cake gets a refreshing twist with its Shari Shari flair.

3. Shari Shari Iyokan (Available from March 28)
- Price: ¥450 (tax included)
- Size: Approximately 7cm in diameter and 4cm in height
- Description: Featuring a moist base blend of almond flour and luxurious iyokan citrus peel, this treat is finished with a crunchy sugar coating, with a hint of lemon's tartness evocatively mingling within.

Product Availability

These enticing treats will be offered at all Jiichiro stores starting from their respective release dates, but customers should note that they will not be available at the Lazona Kawasaki Plaza store POPUP or the Oi-machi Trucks store. Each product will only be available until stocks last, cementing their status as a must-try for dessert aficionados this season.

About Jiichiro

Jiichiro operates under the philosophy of layers of happiness. Their commitment to taste goes beyond satisfy the palate; it aims to engage all five senses, crafting sweets that resonate with the customer’s innate appreciation for deliciousness. Whether it's for personal enjoyment or as a gift, Jiichiro's confections are designed to evoke joy.

For more information on Jiichiro's treats, visit their official website at Jiichiro.

Company Overview

- Company Name: Jiichiro Co. Ltd.
- Head Office Location: 169 Maruzuka-cho, Hamamatsu City, Shizuoka Prefecture
- Phone Number: 053-461-8150
- Capital: ¥12 million
- Business Description: Manufacturing and selling Western sweets and gifts.